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Re: US:Ford retools marketing plan for Fusion and truck lineup
Ford ads will tout consumer nod for Fusion
Upgrades also in store for F series
Amy Wilson | Automotive News
DETROIT -- Ford Motor Co. is introducing advertising touting consumer preference for the Ford Fusion over Japanese-brand sedans.
Ford CEO Alan Mulally and U.S. sales chief Cisco Codina told dealers and journalists Wednesday, Jan. 3, that the Fusion beat the Honda Accord and Toyota Camry in a consumer research event. Car and Driver magazine's business unit conducted the event in mid-December, a source said.
Ford plans to tout the Fusion's win over the Camry and Accord in the ad campaign. The automaker will provide details to journalists and dealers today.
Ford also is expected to unveil commercials promoting the F-series pickup. Technology upgrades for the F-150 and lower prices for the Super Duty line will be revealed.
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Stacy94PGT
My first car was a 67 Mustang Coupe, 2nd one was a 67 Cougar XR-7, 3rd one was a 66 Mustang Coupe. Why did I get rid of these cars for ? I know why, because I'm stupid, stupid, stupid. 
My next Ford.....
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