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Fiesta Down-Under
Europe's award-winning Fiesta will become part of Ford Australia's product line-up in early 2004.
Ford Australia President Geoff Polites says Fiesta is a key component of the company's transformation in Australia.
"Introducing Fiesta to Australia is proof of our commitment to the light-car segment in this country and our belief in its importance to our business," said Geoff.
"It is one of the world's best small cars – as evidenced by its recent award of Germany's prestigious Golden Steering Wheel, scoring top marks overall for its steering, transmission, and design.
"The new Fiesta has been a huge success in Europe, with sales figures already exceeding expectations. Europe-wide availability alone is only now possible because the Cologne plant where it is built recently achieved a daily production record of 1,610 units," he said.
"We have a program with Ford of Europe that enables them to meet our capacity and model breakdown requirements in early 2004.
"Fiesta's contemporary European styling and award-winning driving dynamics will appeal to customers in the light-car segment. We believe they'll find it's worth the wait," said Geoff.
Further product details will be released closer to launch.
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*Retired.
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