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Ford has access to
Ka
New Feista
Puma
Focus
Mondeo
Ka and Mondeo have failed pretty badly. Puma would be to odd for this market and too expensive. The Focus and the Feista might be too expensive for this market.
Ford needs a decent small car.
The Ka should in theory be filling the low end of the market. However its done a AU and bombed.. Mirages, excels totally own this market.
Things ford could do to help sales, drop the price by $1000, make sure colour coded bumpers are on all cars. If your going to have a odd car, make it odd..
I think the Ka needs a make over. I don't know how well its selling in europe either...
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