Join Date: Oct 2007
Location: Chicago NW Suburbs
Re: 2004 Mercury Grand Marquis
I wonder why they don't go ahead and ask 17,500 for it? Are you looking to trade the Honda? I can book it if you want. Speaking of books, it is a little black book that comes out every 2 weeks or once a month. This is what the used car manager uses along with experience to decide how much REAL money to put into a trade. Average wholesale is the number. Not clean wholesale. There may be adds for options.
I bought a used 95 z28 years ago. Average wholesale with adds was 11,500. I walked in, drove it, and told the salesman, "I think that 1,000 profit to make a sale right now is reasonable". Of course the salesman went to the used car sales manager with the offer. He gave me the service dept. bill for 600 in brake work that had been done when the car was traded in. I eventually dicked around until they sold it to me for 1,350 over avg. wholesale. F-n GM crud. I will not buy another z again. (besides the point) But that is how an informed consumer will go about it. I told them that I am in the business of selling at an RV dealership, and have spent 6 months years ago in the car business. That is not important for you, but being armed with the facts and knowledge is all you really need. The dealer will come at you with a super-inflated "internet" price, a Kelly blue book number, and anything they can come up with to make lots of money on a choice used piece. 3,000 to 5,000 and more is what they would love to, and try to make. It is up to you. The most powerful tool in ANY negotiations is the ability to get up and leave the table.
DO NOT BE AFRAID to ask for a great deal, or walk away from one that isn't a great deal.
16,000 miles is pretty low. The model is going on 4 years old. Take a look at what 5 to 7 year old GM's are ASKing in the trader papers, may keep you from spending 16k on an '04. By the way, I've seen lots of ads in the paper about a year ago for 17,995 for a NEW one.
I hope this helps.
Hey, can I have your Honda if I pay it off? hehe