DB9s Go Cross Country in North America
By: Ellen Akins | Ford Communications Network
Photo by the Auto Channel
The all-new Aston Martin DB9 Coupe and DB9 Volante will be touring every Aston Martin dealer in Canada and the U.S.
DEARBORN -- In just over a month, Aston Martin’s “Driven to the 9’s Tour” will hit the road across North America. The tour launches two all-new Aston Martin models -- the DB9 Coupe and the DB9 Volante.
Beginning May 6, two “Driven to the 9’s Tour” teams will simultaneously reach each coast offering private DB9 viewing parties at every Aston Martin dealer in Canada and the U.S.
Irma Elder, president, Aston Martin Troy, will host her gathering at a restaurant in Birmingham, Mich. The guest list will include current Aston Martin drivers.
“They are the true automotive enthusiasts,” said Elder. “They know quality. They know a unique car and a different car.”
Other invitees will include hand-picked prospects and a carefully selected mix of automotive and lifestyle media. Aston Martin executive management will be on hand to talk with owners and answer questions about the DB9 and the company.
“The “Driven to the 9’s Tour” will elevate Aston Martin's product launch activity to new heights,” said Cristina Bruzzi, manager, Communications and Marketing, Aston Martin North America. “We are working closely with some of the partners who make our cars special so as to bring a unique experience to all our guests at each event.”
The DB9 Volante is the sixth new car from Aston Martin in less than two and a half years.
"From the outset of the DB9 program, we knew we wanted a convertible model. So the Volante has been designed, engineered and built from the outset as a convertible -- it's not a coupe with just the top taken off,” said Dr. Ulrich Bez, CEO, Aston Martin.
"The DB9 Volante has all of the traditional styling cues you'd expect from a convertible Aston Martin. It's very elegant and perfectly proportioned from every angle, while subtle embellishments help create a powerful-looking sports car,” Bez added.
The DB9 Volante will be built alongside the DB9 Coupe at the newly opened Aston Martin Gaydon facility in Warwickshire, England. Both models will be hand-built with the Coupe being delivered to customers in summer 2004 and the Volante in autumn 2004. It is expected that more than 2,000 DB9 models will be sold next year of which around 50 percent will be the Volante model.
WEST COAST TOUR SCHEDULE (MAY 6 - JUNE 3, 2004) EAST COAST TOUR
SCHEDULE (MAY 6 - JUNE 4, 2004)
May 6 (Th): Aston Martin of Dallas Dallas, TX May 6 (Th): Palm Beach Motor Cars West Palm Beach, FL
May 7 (F): Star Motor Cars Houston, TX May 7 (F): The Collection Coral Gables, FL May10 (M): Sil-TerHar
Broomfield, CO May 10 (M): Aston Martin of Tampa Tampa, FL
May 13 (Th): Scottsdale Aston Martin Phoenix, AZ May 12 (W): Aston Martin of Atlanta Roswell, GA
May 14 (F): Gaudin Jaguar Las Vegas, NV May 13 (Th): Aston Martin of Tysons Vienna, VA
May 15 (S): Desert European Rancho Mirage, CA May 14 (F): FC Kerbeck
Palmyra, NJ May 17 (M): Cush Aston Martin San Diego, CA May 17 (M): Ray Catena Edison, NJ May 18 (T): Bauer Aston Martin Santa Anna, CA May 18 (T): Miller Motor Cars Greenwich, CT May 19 (W): Aston Martin of Beverly Hills Beverly Hills, CA May 19 (W): Aston Martin of New England Brighton, MA
May 22 (S): Aston Martin Silicon Valley Los Gatos, CA May 20 (Th): Decarie Motors Montreal, Quebec May 25 (T): Aston Martin Marin San Rafael, CA May 25 (T): Aston Martin of Ontario Toronto, Ontario, Canada May 26 (W): Cole European Walnut Creek, CA May 26 (W): Bobby Rahal Wexford, PA
[BREAK FOR MEMORIAL DAY WEEKEND] May 27 (Th): Midwestern Auto Group Dublin, OH June 1 (T): Aston Martin of Tacoma
Fife, WA [BREAK FOR MEMORIAL DAY WEEKEND] June 3 (Th): MCL Motor Cars Vancouver, BC, Canada June 1 (T): Aston Martin of Troy Troy, MI
June 3 (Th): Moore Aston Martin St. Louis, MO June 4 (F): Lake Forest
Sportcars Lake Bluff, IL