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Ford To Create Multiple Personalities For F-series
FORD TO CREATE MULTIPLE PERSONALITIES FOR F-SERIES
Ford Motor Co. will create five distinct new personalities for the
best-selling F-Series pickup, according to North American product development
director Chris Theodore. These will range from a traditional work truck to a very
lavish luxury package. In the middle will be a model appealing to the
Harley-Davidson Baby Boomers, who want something with a rugged edge but all the
amenities. There will be modest exterior trim differences, but the primary focus
will be on interior features, insiders report. Appearing on the AutoLine:
Detroit TV show, Ford's product chief said the F-Series strategy reflects the
increasing fragmentation of the light truck market, as well as Ford's efforts to
develop more refined interiors
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