DRU842

In relation to the ongoing discussion about 'marketing' of various car brands, here are the latest figures relating to total advertising spend for 2001 & 2002 (A$ millions):

2002 2001
Toyota 60-65 70-75 (Toyota, Lexus, Daihastu)
GMH 50-55 55-60 (Holden, Isuzu, GM Daewoo)
Mutsubishi 45-50 35-40
Nissan 40-45 45-50 (Nissan, Renault)
Ford 35-40 45-50
Mazda 25-30 25-30
Inchape 25-30 15-20 (Subaru, Jaguar)
DaimlerChrysler 20-25 20-25
BMW 15-20 - (BMW, Landrover)
Ateco 15-20 15-20 (Kia, Alfa Romeo)

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1997 Alpine Green Probe, 18mm Swaybar, Custom Yellow & Black Italian Leather Interior, CD Stacker, Yellow Wiper Blades, Ford Australia 75th Anniversary Sticker & Badge, PRD Wires & Sills
2008 Blue Ambition Mondeo XR5, Bluetooth for work

8EHiND

Would have thought Ford would have spent more on advertising seeing as it sponsers both the v8 Supercars and the footy...

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Fordhead

When one has a superior product , advertising is irrelavent as it sells itself.