BA: yes we all Love Fords but...
When is Jeff going to wake-up? 250 kW doesn’t cut the mustard. Any consumer knows, when standing two products side-by side, comparisons are made as to the best performance for your money. Ford just doesn’t understand the basic Australian male psyche, consumers will sacrifice price for performance, its small mans syndrome. Two cars side-by-side at the lights, car versus car, man versus man, I'm going to make sure mines bigger than his. As primitive as this sounds its an evolution in the way men think about there cars, gone are the days of consumer loyalty, today’s buyer thinks with his foot, (lead foot that is!). Young Australian males have been bought-up on a diet of fast, turbocharged, pocket rockets when is Ford going to realise that if it is going to re-capture that part of market lost to Holden, (the performance market), than it is also going to have to compete with Subaru and Mitsubishi. Ford make great family cars and one-toners, that traditional consumers will by, but the new younger breed want performance and if you can't produce a power for pound car, then you're just not going to compete.
P.S. (front styling lines are to close to the XJ Jaguar series, lets show some originality please!)
I wonder if this car is going to cause the sensation the Monaro is about to in the U.S. Reading through some American car sites, they can't wait to get their hands on it, is the new BA, going to cause this sought of excitement overseas? I don't think so, And why not? I have two degrees, one in marketing and am fully aware of the viability of production lines and market segments, common Jeff lets get with the program, hot and heavy is the way togo, have a look at the Hillers Arrow!
“Start with an extreme machine and work down to form a base model, not a base model and work upto a performance car.”