My variations on the "The Game Is Far From Over" concept went down pretty well, so I thought I'd try my luck at a TV commercial idea. Such a good car deserves good advertising. My favourite Ford ad is still the old ute ad, where the guy makes a birthday wish, and the Falcon ute comes falling out of the sky. "Mate, you couldn't have wished for anything better", only to have a hundred slabs of VB
fall into the tray. A great ad with humour, and appropriate to the market.
My idea is for a Barra XR ad. Picture this...
Craig Lowndes and Marcos Ambrose, in the racing suits, walking and talking together casually.
Zoom to a close-up of their faces, where they both snap their heads to stare amazed. Cue heavy music, ala the stuff they play on Channel 10 during the Motorsport coverage, or on the news in the sports segments. First song that popped in my head was Motley Crue's "Kickstart My Heart".
Camera shifts to a purple Barra XR8, with bonnet bulge, lowered that little bit extra with big alloys filling the guards. After pausing to admire the car from the outside, the camera rapidly zooms into the car, and focuses on a set keys in the ignition dangling like bait in the unattended car.
Snap back to Lowndes and Ambrose, who now are now staring at each other - then it's on for young and old. They both run for the car, pulling each other down, wrestling through dirt, etc in a desperate bid to get into the drivers seat. In the melee, both Lowndes and Ambrose fall together face first into a pile of mud. They raise their heads from the muck together, when a look of shock appears on their faces.
Snap back to the Falcon, where a beaming John Bowe steps gracefully into the XR, cranks her over, and drives away (emphasising the awesome engine/exhaust note without offending those bloody tv ad hippies), chuckling to himself.
"Falcon XR - you'd do anything to drive one."
End commercial, cueing back to Lowndes and Ambrose. Both sigh, with Ambrose letting his head fall back into the mud.
That would work for me. Makes use of our V8Supercar drivers, has comedy value, and sells the XR as something anyone would want to get their hands on.
What do you think?