I used to sell ford's over here, and I have never seen a new ford sold at the retail price. :)
EG: XR6 au111 were going out the door for anywhere between $41-$45k depending on whether it was on the demo program or not
any dealer worth his salt will sell the car with no margin simply to get the number over the dealer up the road, cos it's numbers with new cars, not profit, but numbers. :)
Well, thats how we worked in our little dealership just out of wellington city