Better be a good sales and marketing job - Ford Forums - Mustang Forum, Ford Trucks, Ford Focus and Ford Cars
Ford Forum Ford Forum

» Auto Insurance
» Featured Product
ยป Wheel & Tire Center

Go Back   Ford Forums - Mustang Forum, Ford Trucks, Ford Focus and Ford Cars > Fordforums Community > The Pub
Register Home Forum Active Topics Photo Gallery Auto Loans Insurance Garage Mark Forums Read Auto Escrow

The Pub For General Discussion is the premier Ford Forum on the internet. Registered Users do not see the above ads.
LinkBack Thread Tools Display Modes
Old 09-05-2002, 05:21   #1 (permalink)
Posts: n/a
Better be a good sales and marketing job

Now I know we are all excited about the BA and rightly so. But why is the AU so bad. It never was. I've had the AU XR8 at work (changeover every 40k) since they came out, and apart from a straightline acceleration disadvantage over the Commodore SS, the Falcon was far and away a much better car point to point. As you may have guessed my job involves driving these things far beyond normal. The point is the AU was pitched at the wrong crowd. If Ford marketing really thought that guys who buy Fairmonts all wear Tag Heur watches , then they are really off the mark. The AU is a bloody good car. The BA is obviously better. The trick is to make sure everyone knows that. If they are going to show Falcons parked out the front of art galleries then they lose! If they're going to show queer couples drinking latte's then jumping into a Falcon and roarung up some European street, they lose. But if they jump into a GT (the original font thanks) and see a cartoon of the Super Roo roaring passed, well they win. If people are reminded that the Falcon is really a Superbird, then they win again!! Get it right and do a smoke and mirrors trick that Holden have done for the past five years!
  Reply With Quote
Sponsored Links

  Ford Forums - Mustang Forum, Ford Trucks, Ford Focus and Ford Cars > Fordforums Community > The Pub

Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On

Similar Threads
Thread Thread Starter Forum Replies Last Post
Ford Motor Company Reports May U.S. Sales Stacy94PGT Ford Worldwide News 2 06-03-2003 20:24
Ford Sales Down, Market Share Up RPO83 Ford Worldwide News 0 04-01-2003 21:33
Ford December U.s. Sales Climb 8.2% RPO83 Ford Worldwide News 1 01-03-2003 17:57
Ford Motor Company Reports September U.S. Sales Stacy94PGT Ford Worldwide News 1 10-02-2002 06:44
Ford Motor Company Sets August Record as U.S. Sales Climb 12.1% Stacy94PGT Ford Worldwide News 0 09-04-2002 16:56

Powered by vBadvanced CMPS v3.2.2

All times are GMT -7. The time now is 06:07.

Powered by vBulletin® Copyright ©2000 - 2015, Jelsoft Enterprises Ltd.
Content Relevant URLs by vBSEO 3.6.0
Garage Plus vBulletin Plugins by Drive Thru Online, Inc.