Bread & Butter
The difficulty for ford, remains producing a base line family model (bread & Butter) that can be dressed-up to a performance model (cream on top) without having to re-manufacture a whole new series of fabrication panels. Remember costs for ford remain in the production line process. The machines that stamp and fabricate the panels to produce the new design run into the tens of millions in capital costs. So the aim is to produce a production line facility that meets both ends of the market, (family and performance) a car that looks good with stock rims, for mum and dad, and looks even better with 17" alloys and lowered. And I think ford have done this. Ford have obviously tried to retain many of the fabrication compnents used in the AU, and produced variationtions in scolloping and design lines for the BA. You don't toss away the sheet metal fabrication machine used to produce the AU after four years of work, but you can make variations. Thats why the BA was never going to be radically different from the the AU. The AU was a big mistake (in sales figure trerms), and still has a big stigma attached to it in the market place, especially from the performance perspective, is the BA going to be able to overcome this hurdle?
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