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Old 11-16-2004, 20:39   #1 (permalink)
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Car of the Year... what car of the year?

Is it just me or does someone at Ford need to get off their backside and promote the COTY awards for the Falcon, Territory and Festiva?

With Holden's marketing branch still giving Ford a bitch slapping by comparison you'd think we'd be seeing some sophisticated COTY advertising on the telly... maybe I'm just watching TV at the wrong time.
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Old 11-16-2004, 21:10   #2 (permalink)
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Re: Car of the Year... what car of the year?

hi AUGhiaV8, i have seen Ford do promo's on TV with all 3 of these cars in one add..
says if you want the best car of the year voted by these people get into your Ford dealer now...
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Old 11-16-2004, 21:18   #3 (permalink)
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Re: Car of the Year... what car of the year?

Nope. Right channels, just no ads.

If I remember correctly even when we took manufacturer's championship last year, all the dealers did was post up a fairly tame "road going version that won bathurst" sign up.

I don't recall any major tv ads or anything for the falcon...
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Old 11-16-2004, 21:19   #4 (permalink)
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Re: Car of the Year... what car of the year?

have seen Ford do promo's on TV with all 3 of these cars in one add..
says if you want the best car of the year voted by these people get into your Ford dealer now...



Can't say I've seen that one yet.
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Old 11-16-2004, 21:19   #5 (permalink)
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Re: Car of the Year... what car of the year?

Still. Ford really lacks in the marketing department.

Ford should have adds on telly highlighting each individual car in its own right.

Especially the falcon.
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Old 11-16-2004, 21:33   #6 (permalink)
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Re: Car of the Year... what car of the year?

Quote:
Originally Posted by loxxr6
have seen Ford do promo's on TV with all 3 of these cars in one add..
says if you want the best car of the year voted by these people get into your Ford dealer now...



Can't say I've seen that one yet.
Yeah the local ford dealer here in Coffs Harbour did an add just like that !
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Old 11-16-2004, 21:45   #7 (permalink)
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Re: Car of the Year... what car of the year?

Quote:
Originally Posted by XRFPV8
hi AUGhiaV8, i have seen Ford do promo's on TV with all 3 of these cars in one add..
says if you want the best car of the year voted by these people get into your Ford dealer now...

Yep I have seen that ad heaps of time. Obvioulsy a quick knock together but it gets the message across pretty good
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Old 11-16-2004, 22:15   #8 (permalink)
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Re: Car of the Year... what car of the year?

As I said in a previous post, is Holden using subliminal advertising to sell their shit boxes?
Ford Oz needs ads like the new Steve Mcqueen Mustang ad in America.
The new XR8 Ute ad is on the right track.
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Old 11-16-2004, 22:26   #9 (permalink)
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Re: Car of the Year... what car of the year?

Well, personally I dont buy a car because plenty of chicks will walk after it.

But i guess the average autobarn customer might.

They should get thorpy to say its fully sick!
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Old 11-16-2004, 22:31   #10 (permalink)
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Re: Car of the Year... what car of the year?

Dont like the ad myself. The utes tops, just a little try hard. But i do think ford are getting there. Marketing is one leaf they should take out of Holdens book...
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