Originally posted by Ken Oath
That must of saved them a whole 10c
kiss of life, obviously the 10c per item adds up
Ford dropping car features to save cash, aid recovery
The Associated Press
5/15/02 3:37 AM
DEARBORN, Mich. (AP) -- Ford Motor Co. is hoping car buyers won't notice if it removes some features like rear seat ashtrays and map pockets.
The Dearborn-based car company is searching for ways to reduce expenses after losing $5.45 billion last year.
The No. 2 automaker is planning to eliminate a number of features -- without hurting customer satisfaction or reducing quality -- from its vehicles beginning in the 2003 model year as part of a widespread campaign to cut product development costs as much as $2.5 billion