Australian ED XR6 Member
Join Date: Apr 2001
Location: Central Coast NSW
Does Sex still sell????
Using sex to sell automotive products is certainly nothing new, however, with the morals crusaders being ever more present, the sight of long legged sexed up beauty has become less & less common place. In decades past it would not have been unusual for completely naked women to been seen draped all over cars at motor shows around the world (well not if the pics I have been working my way thru are a fair indication)
With the rising popularity of "modern day muscle", What are others thoughts on a return in the usage of similar advertising hype????....As recently witnessed by Pirelli's usage of Naomi Campbell to launch its new "Planet Zero" range of performance tyres....
After all nothing reminds one that they need to check their rubber more, then a scantily clad supermodel!!!!
"Fat men cannot run as fast as thin men, but we build most of our vehicles as though dead weight fat increased speed.......I cannot imagine where the delusion that weight means strength comes from." - Henry Ford.