Drive - Fair or not
This issue has been covered before and I am loathe to start a thread that is not evidence based.......however.
Having gained a recent acquisition within the office who is a personal friend of the current Editor of Drive ( A Fairfax subsidiary ) the said Editor offered a drive of the new Fairmont Ghia to that person.
During the drive the Editor made hugely disparaging comments to this person based upon his own opinions of the Ghia and the company. These comments covered the whole Ford falcon range. This is his right.
The Editor also suggested that the VY SS is the best motor vehicle on sale in Australia and if he needed to buy a car this would be his choice. Again, this is his right.
However, if the Editor is so strong in his opinion, the question must be asked, does his opinion influence the way he assesses the car supplied by Ford.
A professional would say no, but so far the only critical comments I have seen about the BA have been in Drive. Even to the extent of an article about some ridiculous assertion about the legality of the additional lights fitted to the Fairmont Ghia.
Of course the Editor is allowed his own subjective opinion and gossip. After all that is all a journalist writes.....their view and their perception accompanied by undisputed facts.
A true journalist would accept constructive criticism because everyone can perceive things differently.
I don't expect every motoring editor to run a story that heaps undeserved praise upon a product. I do expect an unbiased review of a product accompanied by undisputed fact.
Unfortunately for this person, the conversation he had has been widely touted amongst people that believe everything they read, and the effect has been made. I for one do not agree that "Even though they spent a lot of money on the BA, it is still a sh%t car, still handles like crap and fleet markets shouldn't go near a BA" This is not a word for word transcription, just paraphrased as told to me.
I know that journalists read these forums and I will qualify this thread by saying I respect their opinion, but a reader (as his right) must ask the question "Where does strong personal opinion influence a review of a product"