Drive: Holden's excuse as to why they can't sell much to the taxi market - Ford Forums - Mustang Forum, Ford Trucks, Ford Focus and Ford Cars
Ford Forum Ford Forum

» Auto Insurance
» Featured Product
ยป Wheel & Tire Center

Go Back   Ford Forums - Mustang Forum, Ford Trucks, Ford Focus and Ford Cars > Fordforums Community > The Pub
Register Home Forum Active Topics Photo Gallery Auto Loans Garage Mark Forums Read Auto Escrow

The Pub For General Discussion

FordForums.com is the premier Ford Forum on the internet. Registered Users do not see the above ads.
Reply
 
LinkBack Thread Tools Display Modes
Old 09-18-2002, 21:38   #1 (permalink)
Soon to become: Jake_XR6
 
Join Date: Dec 2001
Location: Melbourne (eastern)
Posts: 515
Tongue Drive: Holden's excuse as to why they can't sell much to the taxi market

Why Holden prefers riding with the coppers
By Toby Hagon
The Age
Thursday September 19 2002

Police cars are good for brand image but taxis are bad, according to Holden.
Outlining the importance of brand values and buyer loyalty at the recent VY Commodore launch, Holden executive director of sales and marketing Ross McKenzie says taxis are not part of the company's focus.

"One thing we don't do at Holden, we don't do taxis," McKenzie says. "Now, I'm not picking on taxi drivers, but I've got to tell you that I know the image of taxis is detrimental to brand image."

There are a handful of Commodore taxis but most are Falcons, something McKenzie seems happy with. He believes often poorly maintained cabs are bad when it comes to customer perceptions.

As a result Holden also refuses to paint cars in "taxi yellow", as required for Melbourne taxis, instead forcing them to be resprayed ex-factory for the few that choose the Commodore option. It's ironic, then, that one of the most exclusive Holden Special Vehicles ever – the GTS-R of 1995 – was a match for taxi yellow.

Ford, on the other hand, produces a specific taxipack vehicle that can be easily fitted out for cabbies. However, Ford Australia president Geoff Polites says the company is not in a hurry to build a taxi pack for the upcoming BA Falcon. "We don't have any plans just yet to build a BA cab," Polites says, while also pointing out that most taxis are not bought new but are near-new exrental or fleet cars.

A spokeswoman for the Victorian Taxi Association did not want to get into a debate about various car makers, although she points out that taxis play an important role in the Australian economy.

Police cars, though, are another story when it comes to image, according to Holden marketing director John Elsworth.

"Having (Commodore) police cars on the road is a good thing," says Elsworth. "Police drive cars that handle and perform on the limit. That's why they drive Commodores."

Elsworth also says rental cars are a plus for Holden sales and the company's overall image. "Rental cars are very well maintained."
__________________
Wheels: 17" Series 1 XR
Exhaust: VCT with no resonators & 3" mandrel from mufflers back, dump pipe
Pacemaker headers (Waste of money).
Air Intake: T-Series, K&N Filter.
Brakes: Calipers painted red, DBA slotted rotors & Lucas pads.
Windows: Tinted.
Gearstick: Shortened.
Fuel: Dual Fuel.
Dyno: 143 rwKw (Dynodynamics - shootout mode).
Heathcote: 15.87 @ 89.1 Mph.
BLACK XR6-VCT is offline   Reply With Quote
Sponsored Links
Advertisement
 
Old 09-18-2002, 21:43   #2 (permalink)
Soon to become: Jake_XR6
 
Join Date: Dec 2001
Location: Melbourne (eastern)
Posts: 515
roll

The fact of the matter is, that taxi drivers don't like Commodores - because of reliability issues.

As a response to this, Holden has simply given up on them.

Now Holden are trying to justify to the public, why taxi drivers choose Falcon!
__________________
Wheels: 17" Series 1 XR
Exhaust: VCT with no resonators & 3" mandrel from mufflers back, dump pipe
Pacemaker headers (Waste of money).
Air Intake: T-Series, K&N Filter.
Brakes: Calipers painted red, DBA slotted rotors & Lucas pads.
Windows: Tinted.
Gearstick: Shortened.
Fuel: Dual Fuel.
Dyno: 143 rwKw (Dynodynamics - shootout mode).
Heathcote: 15.87 @ 89.1 Mph.
BLACK XR6-VCT is offline   Reply With Quote
Old 09-18-2002, 21:53   #3 (permalink)
EA Falcon owner
 
FordLover's Avatar
 
Join Date: Sep 2001
Location: brisbane, qld
Age: 29
Posts: 1,242
Quote:
Originally posted by BLACK XR6-VCT
The fact of the matter is, that taxi drivers don't like Commodores - because of reliability issues.

As a response to this, Holden has simply given up on them.

Now Holden are trying to justify to the public, why taxi drivers choose Falcon!
Thats exactly why holdens arent cabs. My dad is the manager of the workshop at yellow cabs here in brisbane and having been there a few times when they were working on holdens, i can say that they are not anywhere near as reliable as the falcons.

My dad also said theyve got some ef-el taxis up to 900 000+ klms and the commos usually only last 200 000- 400 000 klms if that.
__________________
EF GLi Wagon, auto, Kenwood mp3 headunit, Mauritious BLUE

DAG-Nabit.com
FordLover is offline   Reply With Quote
Old 09-18-2002, 21:55   #4 (permalink)
Code Monkey
 
kinobi's Avatar
 
Join Date: Feb 2002
Location: Brisbane
Age: 33
Posts: 647
the arrogrance shown by Holden is astounding, seriously its a disgrace. not only does it offend taxi owners/drivers but people who use them. makes me sick. NO RESPECT!
__________________
It's better to remain quiet and let people think you are a fool then to open your mouth and remove all doubt.
kinobi is offline   Reply With Quote
Old 09-18-2002, 23:16   #5 (permalink)
Formerly lowercase :-)
 
Join Date: Jul 2002
Location: In an enlightened state of mind
Posts: 823
Why Holden prefers riding with the coppers

Is Ross McKenzie out of touch or what! And arogant!
MintEAFalcon is offline   Reply With Quote
Old 09-18-2002, 23:24   #6 (permalink)
Registered User
 
Join Date: Jul 2002
Location: Adelaide
Posts: 456
"Having (Commodore) police cars on the road is a good thing," says Elsworth. "Police drive cars that handle and perform on the limit. That's why they drive Commodores."

So thats why they use WRX's for the serious business eh?
__________________
I bet $20 Shav will hit 2000 posts by years end...
MrBrock is offline   Reply With Quote
Old 09-18-2002, 23:41   #7 (permalink)
Registered User
 
Join Date: Sep 2002
Location: Auckland New Zealand
Posts: 13
or the real reasons: 1.Ford continue to absolutely guts falcon and they are just cheaper 2. the luxury full vinyl interior is appealing for the late night mopping up 3. the interior of the falcon is so sparce there is nothing to pinch 4. Completely trashed or immaculate, a 3 year old Falcon is worth the same money 5. They sound like a taxi, must be meant to be one
Hazzman is offline   Reply With Quote
Old 09-18-2002, 23:52   #8 (permalink)
Registered User
 
Join Date: Sep 2001
Location: Perth
Posts: 1,386
Thats crap what holden said. They just can't be bothered dealing with all the warranty claims!!! So they discourage cabbies buying there cars. Pathetic really.
__________________
EL driver...
Futura97 is offline   Reply With Quote
Old 09-18-2002, 23:56   #9 (permalink)
RACE
 
RATT's Avatar
 
Join Date: Jun 2001
Location: Sydney
Age: 38
Posts: 2,950
As much as I hate to admit it I think Mckenzie has a point regarding the police cars as they do have a good image. But I don't agree with his statement regarding police cars (specifically Commodores) that handle and perform at the limit.
__________________
BF XR6 Turbo
RATT is offline   Reply With Quote
Old 09-19-2002, 00:03   #10 (permalink)
Registered User
 
Join Date: Sep 2001
Location: Perth
Posts: 1,386
Quote:
Originally posted by BLACK XR6-VCT
"Having (Commodore) police cars on the road is a good thing," says Elsworth. "Police drive cars that handle and perform on the limit. That's why they drive Commodores."
to the limit?!?! Maybe it is performing to commodores LIMIT(which is straight line accelleration), but by what benchmark are they judging the limit too???

Everyone knows that the falcon outhandles a commodore.
__________________
EL driver...
Futura97 is offline   Reply With Quote
Sponsored Links
Advertisement
 
Reply

  Ford Forums - Mustang Forum, Ford Trucks, Ford Focus and Ford Cars > Fordforums Community > The Pub



Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On


Similar Threads
Thread Thread Starter Forum Replies Last Post
Drive article: XR8 vs SS FPRXR-6 Australian Falcons 32 02-22-2005 04:48
Sorrento meet reflections... Rmyers On the Road in Australia 34 03-28-2003 06:48
Ford Increases Market Share In Europe RPO83 Ford Worldwide News 0 01-16-2003 05:41
Anti-SUV drive puts automakers on alert Stacy94PGT Ford Worldwide News 3 01-09-2003 12:31

Powered by vBadvanced CMPS v3.2.2

All times are GMT -7. The time now is 15:11.



Powered by vBulletin® Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
Content Relevant URLs by vBSEO 3.6.0
Garage Plus vBulletin Plugins by Drive Thru Online, Inc.