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Old 09-04-2002, 22:12   #1 (permalink)
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biggrin Drive: Toyota gets desperate in light of stiff competition

Toyota says it didn't buy the media
By Joshua Dowling, Motoring Editor
The Sydney Morning Herald
Thursday September 5 2002

Toyota has denied buying the media to give it a head start in this month's fleet-car battle but has admitted to "roadblocking" rival brands.
The company has signed a multi-million-dollar deal with Kerry Packer's publishing empire, which will give it extensive coverage for its new Camry.

The deal will see Toyota sponsor the homepage of PBL's Web site, Carpoint, for a week, during which mention of the Camry's rivals is banned. Holden launches the successor to the Commodore, Australia's biggest-selling car, in the same week.

The Camry also features on the cover of Packer's Wheels magazine, but the editor said it was an "editorial decision".

But Toyota has agreed to buy 10,000 copies of Wheels – which sells more when Fords and Holdens are on the cover – to compensate for any circulation shortfall.

Launching the Camry in Melbourne on Tuesday, the senior executive vice president of Toyota Australia, John Conomos, said: "We're not trying to buy the media, we've in fact reduced our spend in the last 12 months.


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"We've become far more adept with more skilful use of the media. We're doing great things with the media giants in some sort of collaboration with the Packer press.

"We've done different things with roadblocking of media to announce the car and we've got interesting things going with the Internet."

The 10,000 copies of Wheelss purchased by Toyota are understood to be included in the magazine's circulation figures. If this occurs, it will not be an accurate reflection of how many people bought the magazine that month.

According to advertising analysts AdQuest, Toyota has spent $66.5 million on advertising over the last 12 months, $16.4 million more than Holden, which sells more cars. Toyota was ahead of McDonald's in ad spending over the same period.

The editor of Wheels, Ged Bulmer, declined to comment on speculation that Toyota had "bought" the cover.

"Things may happen in management that the editor doesn't necessarily know about, but as far as I'm concerned it was an editorial decision," he said.

"We get letters from readers ... saying they're tired of seeing Falcons and Commodores. We've had a lot of Falcons and Commodores on the cover in the past 12 months and we're keen to broaden our market and support the local industry."
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Old 09-04-2002, 22:52   #2 (permalink)
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****wits, face it, the VY and BA are much better than the Camry. WHo is going to buy a Camry over a 180Kw Falcon,
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Old 09-04-2002, 23:22   #3 (permalink)
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dont fret kiddies, camry will never outsell ford or holden, its got 2 things missing a V8 and a diff, something blokes in Aussie have in their blood, they must be smokin somethin good


their ignorance is our fortune
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Old 09-04-2002, 23:22   #4 (permalink)
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Trust me people do
they think the camry is more eonomical

they dont realise that a toyota costa a lot more to service
and is great cure for insomnia

go home toyota
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Old 09-04-2002, 23:33   #5 (permalink)
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Remember, it's the peoples choice what they want. IT's always great to have another competitor in the market. They are supporting our economy as well through employment etc. If they make a decent car there are people who will buy them.
Don't go home toyota.
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Old 09-04-2002, 23:41   #6 (permalink)
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Most people who have no clue what so ever when they buy cars. Most of them go around thinking Toyota are the most reliable brand. Then the last Camry also looked half decent, so they were pretty popular on that basis.

Then they brought this out, it's probably got the reliability (which, not to mention the BA has too) but will people sacrifice having a good looking car over a said-to-be reliable car?

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Old 09-04-2002, 23:43   #7 (permalink)
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If that isn't buying the media then I don't know what is..... :oo1:
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Old 09-05-2002, 00:13   #8 (permalink)
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I dont get you Ford fans sometimes

u call Holden and Holden fans everything under the sun
but leave the evil Jap manufacturers alone
they r the real evil and corrupt ones

be thankful aholden and For srill make kick butt rear wheel drive cars
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Old 09-05-2002, 00:53   #9 (permalink)
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hehehehe true. How can you not call that buying the Media. And for wheels to say. people get sick of seeing fords and holdens on the cover is a lie. PPls said they were sick of seeing commo's not falcons. Also what sort of Mag is Wheels becoming. it was a performance mag. its the same at Motor with a different cover.
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Old 09-05-2002, 01:23   #10 (permalink)
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Quote:
Originally posted by nitroman302
dont fret kiddies, camry will never outsell ford or holden, its got 2 things missing a V8 and a diff, something blokes in Aussie have in their blood, they must be smokin somethin good


their ignorance is our fortune
Actually all cars have diffs...
front wheel driven cars have their diffs in the g'box...
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