I thought everyone knew why howard wont approve a 10% cap.. One of his cronies/friends runs the ethanol adding company which howard has been helping through favourable tax etc..
I know BP has been playing around with ethanol for a while.. Don't think shell was doing much with it.. (I don't think optimax has any in it)..
I have some contacts with chemists at various petrol companies. I wonder if BP will be changing their marketing ideas for Ethanol. I can't belive BP's own testing and reseach did not uncover this..
> -----Original Message-----
> From: XXXXXXXXXXXXX
> Sent: Thursday, 2 May 2002 12:23 PM
> To: G ANZ ALL AUSTRALIA
> Subject: Ethanol Market Trial Update
> BP Premium Unleaded with ethanol - Market trial update
> Our new ethanol blended fuel was launched in Brisbane on April 11. The
> fuel is Premium Unleaded with 10% ethanol and is available at 6 MSF sites.
> We are pleased to report that early indications are very promising.
> The initial focus is on product stewardship. The effort involved in
> getting any new product to market is considerable. The unique
> characteristics of ethanol have required even greater vigilance and a
> truly integrated team effort. In particular, the teamwork in the field
> from Bulwer, Whinstanes and Asset Management have made a complex task look
> easy. A great deal of work has gone into establishing product handling
> procedures, from the refinery to the customer, that will assure the
> integrity of the fuel.
> The product has only been available for three weeks, but early sales have
> exceeded our expectations. Volumes are up at five of the six retail sites
> and customers are embracing the home grown and renewable attributes.
> The pulp blend is only the first step in proving the viability of ethanol.
> If everything goes according to plan, in 3Q we will switch across to
> Regular Unleaded with 10% ethanol and market the product under the
> brand-name Eco Choice. Again the product would be monitored at a limited
> number of sites in accordance with our assurance process.
> We will keep you informed of progress in this exciting new programme.
> Premium Unleaded with 10% ethanol is currently available from:
> BP Express Hamilton
> BP Express Springwood
> BP Aspley
> BP Toowong
> BP Boulevarde
> BP Loganholme
> More Information
> To find out more about BP's market trial and ethanol blends in general
> check out the Ethanol Q&A's
> m> on the Fuels Marketing Intranet
> site. You can also view a
> PDF version of the BP Premium Unleaded with ethanol brochure
with> ethanol brochure.pdf> (it's even printed on waste from sugar refining!).