|
F-series Set To Expand
Great news from The West Australian newspaper.
....................................................................................................
F-SERIES SET TO EXPAND
PAUL DICKER
31-07-2002
BUOYED by strengthening demand, Ford is considering yet another variant to add to its already extensive F-Series family.
After a lengthy break, Ford reintroduced the F-Series last year, concentrating on mainly F250 and F350 models.
The F-Series, the world's biggest-selling vehicle, has found a ready market in rural areas and in the mining and forestry industries.
The 328 sales last month were the best to date and the big pick-up is on track to achieve about 2500 sales in 2002. Four-wheel-drive models account for about 70 per cent of sales.
Ford Australia commercial vehicle manager Kevin Lillie said interest in the F-Series had picked up appreciably after Super Cab and Crew Cab variants were added late last year.
"We were surprised because we thought the single cab trayback would be the farmers' vehicle and the most popular, but the recreational models have really taken off and they're the ones which are driving a lot of the volume," he said.
The range comprises 20 4x2 and 4x4 models in four body styles and two specification levels, XL and XLT.
F-Series buyers have the choice of three engines, a 4.2-litre, six-cylinder turbo-diesel; a 7.3-litre, turbo-diesel V8 which is good for 187kW and 684 Newton metres of torque; or a 5.4-litre, petrol V8 which delivers 194kW and 474Nm.
At present, XLT models powered by the 7.3 diesel are available only with automatic transmission.
"We are looking at that model because our feedback tells us there is probably an opening for a manual," Lillie said.
Prices for the Brazilian-built F250 and F350 start at $53,400 for the F250 XL 4x2 cab chassis and rise to $81,700 for the F350 XLT 4x2 Crew Cab Pick-up.
Ford has no plans to bring in the smaller F150 because it would cut across the Falcon ute which continues to sell at record levels.
The F150 has a payload of only 700kg.
Lillie said the F-Series was doing particularly well in WA, especially in the Mandurah region.
"There is a strong mindset in WA because of the types of industry, and mining being relatively strong," he said.
"One of our strongest dealers is in Mandurah."
....................................................................................................
|