Fairlane G220 ad - Ford Forums - Mustang Forum, Ford Trucks, Ford Focus and Ford Cars
Ford Forum Ford Forum

» Auto Insurance
» Featured Product
» Wheel & Tire Center

Go Back   Ford Forums - Mustang Forum, Ford Trucks, Ford Focus and Ford Cars > Fordforums Community > The Pub
Register Home Forum Active Topics Photo Gallery Auto Loans Garage Mark Forums Read Auto Escrow

The Pub For General Discussion

FordForums.com is the premier Ford Forum on the internet. Registered Users do not see the above ads.
Reply
 
LinkBack Thread Tools Display Modes
Old 07-13-2003, 17:04   #1 (permalink)
Nacho Nacho Man!
 
Venom XR's Avatar
 
Join Date: Mar 2001
Location: Vic
Age: 41
Posts: 3,514
Fairlane G220 ad

Ditch the Chauffeur!

I'm surprised people haven't posted about this ad yet!

The basic premise of the ad is a bloke (in his 40's?) driving around in his new G220 Fairlane, with chauffeurs employed as lolly pop men, road-side florists, etc looking longingly at the car. They've been made redundant, as the new Fairlane is so good you want to drive it yourself! Pretty good ad actually.

Ford Marketing has me a tad confused though.

This is from your own press release for the new Fairlane/LTD...

Quote:
While the performance oriented Fairlane G220 is aimed at a younger market...
What 'younger' market has any aquaintance with chauffeurs, and listens to Sinatra? Not the G220 market surely, more like the standard Fairlane, or LTD buyer perhaps.

Anyway, gripe aside, great effort for a car you'd not normally see advertising for.

Bring on the GT ad!
__________________
The Internet is so big, so powerful and pointless that for some people it is a complete substitute for a life. - Andrew Brown
Venom XR is offline   Reply With Quote
Sponsored Links
Advertisement
 
Old 07-13-2003, 17:12   #2 (permalink)
CEO - The BSR Group
 
Mr Sparkle's Avatar
 
Join Date: Feb 2001
Location: The sound of 1 cylinder bankï¿
Posts: 4,400
Re: Fairlane G220 ad

Saw it last night. The G220 actually looked pretty good on the ad! Agree about the mixed message though... perhaps a change of soundtrack and pace in the ad may have hit the spot a bit better?

Still, it's far from the worst effort I've seen!
__________________
Now powered by PCOTY WINNING SR20DET - 32% engine weight, 37% capacity, 50% cylinder count
Clicky clicky here for previous ride! I still miss her!
Mr Sparkle is offline   Reply With Quote
Old 07-13-2003, 18:08   #3 (permalink)
walking power
 
Fordy's Avatar
 
Join Date: May 2001
Location: who cares
Posts: 3,035
Re: Fairlane G220 ad

Quote:
Originally Posted by Venom XR
Ditch the Chauffeur!

Ford Marketing has me a tad confused though.

This is from your own press release for the new Fairlane/LTD...

What 'younger' market has any aquaintance with chauffeurs, and listens to Sinatra? Not the G220 market surely, more like the standard Fairlane, or LTD buyer perhaps.

Anyway, gripe aside, great effort for a car you'd not normally see advertising for.

Bring on the GT ad!
I was thinking the same thing.
__________________
Fordy is offline   Reply With Quote
Old 07-13-2003, 18:22   #4 (permalink)
Registered User
 
EFFalcon's Avatar
 
Join Date: Oct 2002
Location: Mornington Peninsula
Age: 30
Posts: 7,517
Re: Fairlane G220 ad

i'm wanting to see one on the road :D
also wanna see this ad, aint seen it yet.
__________________
1995 EF II Falcon GLi: Heritage Green, 4spd Auto, AUII 17" Rims, Custom BA Front Bar, Lowered, Gas Research LPG, Clear Indicators, JVC MP3 Headunit, Phoenix Gold 6.5" Splits, Coustic 481QE Amp, Clarion 12" sub, Leather Seats, Power Window Conversion, 3.45 LSD, Pacemaker Comp Extractors, 2.5" Exhaust, Mandrel Bent Intake, High Flow Filter, Wade 1004 110 cam.

In Progress: BA XR Side Skirts, BA XR Rear bar, BA Shifter Handle.


Want your EF on effalcon.com? Drop me a PM!
E-Series Club Stickers Here!

E-Series Moderator/Membership Officer/Webmaster/Cruise Official
EFFalcon is offline   Reply With Quote
Old 07-13-2003, 19:47   #5 (permalink)
mmmmm....kookyfudge
 
kooky's Avatar
 
Join Date: Jan 2003
Age: 39
Posts: 1,760
Re: Fairlane G220 ad

I saw it last night and i thought it was a bit weak in comparison to the holden adds they seem to have a lot of passion about them whereas the ford ads are a little 'watered down' for my liking or maybe i an missing the point completely.?
__________________
..........Black MY02 WRX..........

kooky is offline   Reply With Quote
Old 07-13-2003, 20:01   #6 (permalink)
Blue Blooded Ford Man
 
Join Date: Apr 2002
Location: Riverina, NSW. Falcon country
Age: 35
Posts: 1,619
Re: Fairlane G220 ad

Yeah, the Holden ads seemed to be aimed at a younger audience. With the Chopper and excitement.

GS220? Ditch the Chaffeur? Remindds me of the old Fairlane ad about people not buying it because "it just doesn't cost enough".

If they want to target a younger audience, they need to do much better.

Or maybe mid 40's is a younger audience?
__________________
Marcos Ambrose - 2003 V8 Supercar CHAMPION
This could be the start of something big
KenOath is offline   Reply With Quote
Old 07-13-2003, 20:37   #7 (permalink)
aka "Mr BURNOUTworld"
 
8EHiND's Avatar
 
Join Date: Aug 2002
Location: Perth, WA, Australia
Age: 29
Posts: 658
I think you blokes have missed the point. The advert isn't for the G220, it's for the whole Ford Fairlane range, of which the G220 is the hero car.

It's the same as Ford using the XR6 to advertise the whole BA range.

It's the same as Holden using the SS to advertise the whole VY range.

It's the same as Toyota using the Sportivo to advertise the whole ** range.

The G220 does appeal to a younger audiance, in that it's aimed at executives in their mid-40's to early-50's, and the Ghia is aimed at people mid-50 to late-50, and the LTD to the CEO who's retired and is good to the good life at 60 plus.

However using the G220 to show of the whole of the Fairlane range excites the whole broad range of customers for 40 to 60 because it's sporty, young and exuberate, which is what most of the people who are buying a G220, Ghia and LTD are after anyway because they are over the hill.

What does Holden use in it's adverting for a LWB Commodore, a Caprice, not a Statesmen.

But where Holden went wrong is they made the advert appeal more to 15 year olds who play Golden Eye on N64 then to the people who are, realistically going to buy this car, the 50 year old businessman.

Using subtle music cues ect has allowed Ford to have the best of both worlds, showing of the sporty G220 but appealing to a broader audience.

I love the ad, I think it's the best one for the BA series yet.
__________________
8EHiND is offline   Reply With Quote
Old 07-13-2003, 21:43   #8 (permalink)
FF Moderator
 
CDAA's Avatar
 
Join Date: Aug 2002
Location: South Australia
Age: 44
Posts: 2,202
Re: Fairlane G220 ad

Quote:
Originally Posted by 8EHiND
I think you blokes have missed the point. The advert isn't for the G220, it's for the whole Ford Fairlane range, of which the G220 is the hero car.
Ok, I thought this topic may appear. The Fairlane ad is for sure aimed at the promoting the entire range, however it’s using the G220 as its big hook. There in lies to problem or rather confusion with the advertising strategy style.

The driver shown is the right age group, however neither the cars image or the drivers image is appropriately matched to the music and chauffeur theme featured in the ad. I understand what they are trying to achieve, which is to communicate two key messages (1, promote a hero performance car for younger (40+)drivers, and 2, emphasize the Fairlane is a drivers car and no longer a chauffeur one).

However attempting to focus on two, rather than one key message has diluted communication. By doing this they have undermined their primary objective (message 1) as I understand it of using a hero car to boost interest with younger drivers in the range.

In referring to your comments 8EHiND, the XR6 in the Falcon ad is used to inspire all Falcon buyers to feel good about their purchase and instill the ideal that all Falcons have a ‘performance’ heritage. The entire ad is focused on this as the primary key message. It does not confuse communication with any others, which is why it works.

In summary the Fairlane ad is good, just not great. As for the Caprice ad, although I like it, I think it’s a little off the target mark, however time will tell. Anyway since when did James Bond drive a limo? Give me the Aston Martin baby.

Cheers
Colville
__________________
Design for every step. www.cdaa.com.au

WASP GT - Mk2 6 speed + Herrod =

Last edited by CDAA; 07-14-2003 at 01:15.
CDAA is offline   Reply With Quote
Old 07-14-2003, 01:11   #9 (permalink)
BSR Twin System (tm)
 
smciner1's Avatar
 
Join Date: Aug 2001
Location: The TQE (tm) Plant.
Age: 40
Posts: 4,751
I haven't seen the ad yet. Looking foward to it though.....
__________________
Falcon G.T. Club of Geelong Inc.
Deakin University Formula SAE Car PHANTOM ENGINEERING
LSUG (Leaf Spring Users Group) Twin System Engineer
Official BSR Website - www.bsrcorp.com
Poster of the 150,000th post!
BSR "DARTH HELMET (tm)"
Marcos Ambrose & SBR, 2003 & 2004 V8SUPERCAR Champions

****ADSLSUPERFASTP0RNPIPE (tm)****
smciner1 is offline   Reply With Quote
Old 07-14-2003, 02:39   #10 (permalink)
Veteran Ford Member
 
Join Date: Feb 2002
Location: Searching for a new home
Posts: 3,657
Re: Fairlane G220 ad

I'm a bit worried that 'Disco Venom' knew it was a Sinatra track!!

The ad itself does the G220 no favours.

Cheers
Russ
russellw is offline   Reply With Quote
Sponsored Links
Advertisement
 
Reply

  Ford Forums - Mustang Forum, Ford Trucks, Ford Focus and Ford Cars > Fordforums Community > The Pub



Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On


Similar Threads
Thread Thread Starter Forum Replies Last Post
Is there an NB Fairlane? Aussiblue Australian Falcons 23 07-07-2003 05:20
New Fairlane G220 RPO83 The Pub 96 07-02-2003 18:17
Photoshop: Fairlane G220 ghentboy PhotoShop Forum 4 06-15-2003 05:34
BA Fairlane / LTD - Disappointed imugli Australian Falcons 8 06-05-2003 16:09
Hi Ride Ute and Fairlane G220 casrms1450 Ford Ute Forum 1 03-07-2003 02:16

Powered by vBadvanced CMPS v3.2.2

All times are GMT -7. The time now is 05:35.



Powered by vBulletin® Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
Content Relevant URLs by vBSEO 3.6.0
Garage Plus vBulletin Plugins by Drive Thru Online, Inc.