Ford 2nd in NZ Vehicle Sales
The new vehicle sales race for 2001 ended as most industry analysts predicted: Toyota first, Ford second and Holden third.
But it came down to the wire in December, when Ford recorded its best sales month for more than 10 years as it tried to unseat long-time market leader Toyota.
Toyota finished with sales of 13,750 new vehicles for an 18.4 per cent share. It was Toyota's 14th year in a row as market leader.
Ford sold 13,425 for 18 per cent and Holden 12,772 for 17.1.
Ford will kick the sales year off with the T-Series Falcons, high-performance models from specialist partner Tickford. The first of the F-series trucks will be available soon. The updated Falcon will arrive later in the year, complete with a new 5.4-litre V8 engine and a more refined 4-litre straight six.
Managing director Nigel Harris said he was thrilled with last year's sales: "The year was great for Ford. All our brands were strong, customer satisfaction is high and 2002 is shaping up to be just as good a year."
At least we beat the Scum