The problem for Ford oz is the crown Victoria and the Mustang and the Maurder thing which is a two door Crown Vic.
Holdens got it easy cause GM has recently axed all of its versions of theses (caprice, Camaro, Firebird etc)..
I think Ford OZ is going forever to be stuck in OZ, unlike perhaps what Holden can do, and become a Volvo or something like that, a global brand. Belive me theres serious talk of killing Vauxhall and renaming it Opel or perhaps Holden, then theres talk of renaming Chevy in South Africa, Holden and selling some small volume commodores in the USA badged as Holdens or HSV's..
Ford OZ is not going to be a exporting powerhouse, but export markets exists. Small but important. HSV exports to the UK are worth gold to the brand, they are getting a serious respectable name for making big fast fun saloons, even if they are shoddy in comparison to BMW or Merc.
If Ford OZ could export 5-100 of its top models to UK or even Japan it would do wonders for tickford/Ford Oz. The idea is to be seen as a global player, with global quality able to function in tough markets.
Why do you think Lincon and chevy are trying desperately to get into the UK/euro market? Credability.
Heres my interesting but unrealistic plan for Fords OZ exportings..
-Push the new AV XR8, AV ute and AV T series/ LTD in the UK aim for ~100 cars every 6 months, get evo to review/compare the dam thing.. If your not in evo or 5th gear or Car forget about it. You want exposure remember..
-Aim for 100 cars in japan, hell badge it as a Mazda. In japan they have nearly killed off all the large "luxo barges" they used to unprofitably make. a Twin turbo 4.0 stright six DOHC with sat nav, 6 speed gearbox, Aston martin brakes, with wild body kit giving it a boxy stance will sell. A large LTD V8 32 valve car will sell simply for the freak out factor. Hell if the 5.4 is too big, fit the 4.6... Tell the japanese its british.. Get tickford UK to tinker it. Piss nissan off and name it Mazda Falcon GT-R.. Nissan is gridlocked on the decision of V8 or V6 turbo, because either way its going to be hard to keep the GT-R fanatics happy.. Contrivsey could be interesting.. Mazda owes Ford OZ something for pissing all over the capri.. I know it wasn't there fault, but why not push things..
-Push harder into NZ, push into South Africa, can't be too hard to outsell the commodore in south africa.. . 38 cars a month should do it.
-Talk about possibly making a Aston martin Four door in Australia.. Talks can fail, but publicity should linger for a while.
-Take a few cars to the us and let US magazines drool over it, if you hit the right nails, you could buy alot of interest and stuff.. Maybe hook up a 5,000 a year export deal.. Make them test the medium RWD market with the Falcon first.. Before losing billions on a car people may never want.
Its easy to get carried away and throw away billions in export deals.. Shoestring is the word.