Ford Australia spent $50 million on advertising in 2003 - Ford Forums - Mustang Forum, Ford Trucks, Ford Focus and Ford Cars
Ford Forum Ford Forum

» Auto Insurance
» Featured Product
¬Ľ Wheel & Tire Center

Go Back   Ford Forums - Mustang Forum, Ford Trucks, Ford Focus and Ford Cars > Fordforums Community > The Pub
Register Home Forum Active Topics Photo Gallery Auto Loans Garage Mark Forums Read Auto Escrow

The Pub For General Discussion

FordForums.com is the premier Ford Forum on the internet. Registered Users do not see the above ads.
Reply
 
LinkBack Thread Tools Display Modes
Old 07-04-2004, 05:31   #1 (permalink)
Registered User
 
Aussie Falcon's Avatar
 
Join Date: Feb 2001
Location: Sydney Australia
Posts: 2,153
Read Ford Australia spent $50 million on advertising in 2003

I was reading an article in the BRW magazine about a how car manufactures getting more savvy in how they spend their advertising dollar. Ford only got a tiny mention saying it concentrated its ads mainly on the Territory and Fiesta this year.

It gave examples of how Honda launched an in house magazine which it sends to 110,000 owners, it also revamped its web site and started an owners' club.

Holden sponsored water skiing events to promote things like the towing capabilities of its cars to a particular focused group.

The main thing of interest for me was it listed how much ad money they are spending each year. I reproduced the table below:

Ad spending for 2003 (and % Market share for the five months to May 31, 2004)

1 Toyota $75 million (20.9%)
2 Holden $70 million (18.8%)
3 Ford $50 million (13.6%)
4 Nissan $50 million (6.6%)
5 Mazda $35 million (6.2%)
6 Mitsubishi $50 million (5.9%)
7 Hyundai $30 million (4.3%)
8 Honda $10 million (3.9%)
Source: BRW 1/7/04

I also remember reading another article last year about sporting advertising. It mentioned that in a survey Ford was still getting recognized as a sponsor of the Australian Open even though it dropped out over 3 years ago :)
Aussie Falcon is offline   Reply With Quote
Sponsored Links
Advertisement
 
Old 07-04-2004, 05:33   #2 (permalink)
gone
 
laminge's Avatar
 
Join Date: Feb 2001
Posts: 10,402
Re: Ford Australia spent $50 million on advertising in 2003

Yep

and wasnt that owners club was a big winner!

I am sure that many of the advertising ideas came from loyal ford fans like this one!
laminge is offline   Reply With Quote
Sponsored Links
Advertisement
 
Reply

  Ford Forums - Mustang Forum, Ford Trucks, Ford Focus and Ford Cars > Fordforums Community > The Pub


« The Boss | Ba GT »

Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On


Similar Threads
Thread Thread Starter Forum Replies Last Post
Ford Australia 2003 Profit a Six Year High! RPO83 The Pub 15 04-15-2004 05:21
USA: Ford Announce Visteon Arrangement RPO83 Ford Worldwide News 0 12-23-2003 07:45
AUS: 1901 Ford Sweepstakes - Sydney motor Show RPO83 Ford Worldwide News 0 10-15-2003 18:57
2005 Ford Gt: An American Supercar Is Reborn RPO83 Ford GT40 | Ford GT 8 06-14-2003 07:44
How Ford family saved dynasty,Bold stock maneuver preserved control Stacy94PGT Ford Worldwide News 1 06-04-2003 00:38

Powered by vBadvanced CMPS v3.2.2

All times are GMT -7. The time now is 12:21.



Powered by vBulletin® Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
Content Relevant URLs by vBSEO 3.6.0
Garage Plus vBulletin Plugins by Drive Thru Online, Inc.