Pursuit Reincarnation Dog
Join Date: Apr 2001
Location: Melbourne VIC
Ford Fiesta Advertising in Oz
I'm usually pretty tolerant with advertising but I've finally had to let loose at the advertising unleashed by Ford, especially the Fiesta. The reason I have to say something is I'm not the only one who has commented on this.
Ford goes to a lot of trouble importing a premium product from Europe (versus the old Festiva) and then proceeds to stab that image in the heart by cheap, nasty, insulting advertising. Why on earth would a 'Chief Aerodynamicist' or whatever dress up in a lab coat and act in that way? Why insult people of german lineage by taking an accent (itself not a problem if used in the ad) and making the people sound like morons?
Sorry Ford, you wonder why your cars don't sell well, it's because this level of advertising is in the gutter and your product is in the showroom. What sort of people are you trying to attract?
I'm going to put it simply - advertise the product in a classy, modern way that appeals to your market. I offer examples of good advertising as the Holden Astra ad with the Rolly dog. Fun, to the point, classy and modern.
While I'm on the subject I'll also say that the Ford dealer ads on TV are also not up to par.
(Apologies for having to say what I had to say)
BA'1.5' Pursuit 290
Lightning Strike / Reflective Orange Stripes
'General' Dog - AP's German Shepherd and Best Mate - 02Dec1998-15Dec2003.
'Pepper' Dog - General's and My Little German Shepherd Sweetie - 1996?-02Apr2006.
'Sako' Dog - My Beautiful and Pretty German Shepherd - 2001?-23Aug2006.