Ford gettin all the attention
In the new issue of Go-Auto E news it has an article on the 4 family cars, seeing whos gettin all the attention. well read. youl really enjoy it.
FORD Australia comprehensively won the
Sydney motor show publicity stakes in terms of
interest generated in its cars, but Mitsubishi
Motors Australia was a surprising second
During the two weeks of the Sydney motor
show, Mitsubishi eclipsed both Holden and
Interest in the Magna at GoAuto Online, as
measured by the GoAuto Trends service, surged
following the announcement of the all-wheel
drive Magna at the show.
In spite of all the noise by Holden and Ford
about all-wheel drive Commodores and
Falcons, Mitsubishi is the first local car-maker
to launch a 4x4 driveline under a locally-made
In the days following the car's unveiling at
the show, Mitsubishi story requests jumped,
taking its requests for the week to 28 per cent of
all requests for new models and road tests.
Interest in Holden lifted from nine per cent to
17 per cent during the first days of the show and
interest in Toyota rose from just over nine per
cent to 14 per cent.
There was a lot of interest in the Commodore
SSX hatchback as a concept car but that did not
translate into major interest for Holden's new
model VY Commodore in new model and road
test story requests.
In contrast to Ford and Mitsubishi, interest in
the all-new Camry was relatively flat during the
motor show period.
Meanwhile, Ford continued to dominate
interest from readers as its on-going BA Falcon
launch campaign rolled on into the motor show.
In the last week of September, when the final
details of the Falcon were revealed to the media,
new model and road test story requests for Ford
surged to 59 per cent of all requests on GoAuto
Online – a record.
Requests tapered off slightly in the lead into
the motor show and then surged again to 40 per
Since July, Ford has generated 84,700 story
requests, Holden 56,500 and Toyota 38,600.