Well things are finally looking up in the Ford camp with the new Falcon and with the Territory due to go on sale in 2004,the Fiesta on the way not to mention Fairlane,XR8 and FPV range joining the rest of the Falcon range it looks like Ford will finally have a full lineup again.
I feel we might finally have the products and range to seriously take on Holden and Toyota all thats needed is for Ford to market them and not just loose interest and drop them in two years.
I don't think they will ever be market leader in the near future, not for a while yet. Toyota has cars ranging from the smallest to the largest. Hopefully Ford can cut into Holden and come in second, but again, they have a bigger range than Ford, from the Barina all the way to the Rodeo. I wonder if we listed every car from every maker, who would have the most? And in the end, if you don't have the marketing in place, nobody will buy your product!
"If this were a dictatorship, it would be a heck of a lot easier -- just so long as I'm the dictator." -- George W. Bush (December 18, 2000)
Ford will have five 4wd on the market when the territory is released:
yet will still dont have a direct competitor for lancruiser/patrol? still it would be a bit like avalon trying to take on falcon and commodore
There's more to selling cars than having a huge product line-up guys. From the customer focused approach Ford have undertaken in building their line-up, I would expect to see Ford doing very well in the future.
I think it will take a bit longer than a couple years, people - for a couple of reasons...
Holden have greater production capacity than do ford, meaning BA will probably never outsell VY. A hard pill to swallow, I know...
Focus is at the end of its lifespan. Great chassis, but dont think it will ever outsell corolla or astra (at least until new model arrives)
These two segments are Ford and Holden's biggest selling segments, while Toyota has a vehicle in the top two or three in most segments, and with this being the case I don't see them being number 1 again for at least 3 - 4 years.
I think Ford can do it.
They've been infront before and have incredible brand reconision.
Everyone knows of Ford and the second they make good cars people will be lining up.
Most loyal Falcon buyers brought back after the Au will want a little ford for the missus and the focus and fiesta are sexy little cars.
Breathe! It's only the internet....
Won't happen due to capacity issues with the Falcon versus Crummidore & the advantage of Export Credits that Holden has allowing better pricing on Barina vs Fiesta & Astra vs Focus. Also we have no Vectra competitor.
Toyota are too well placed in the 'commercial' market but that will hopefully begin to change!
1997 Alpine Green Probe, 18mm Swaybar, Custom Yellow & Black Italian Leather Interior, CD Stacker, Yellow Wiper Blades, Ford Australia 75th Anniversary Sticker & Badge, PRD Wires & Sills
2008 Blue Ambition Mondeo XR5, Bluetooth for work
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