how do you people see ford? as in, ford as a brand? every car manufacturer has an image, the way people perceive the brand.
mercedes benz - automotive excellence
lexus - superbly engineered cars which are a bad copy of european marques
vw - poor man's prestige brand
toyota - whitegoods on wheels (it's changing though)
daihatsu - the small car company. even they admit it!
citroen - weird, but good weird!
mazda - japanese equivalent of citroen (to an extent)
holden - mainstream - a brand that tries to cover all segments. they have the barina, barina gsi, astra 3 door, 5 door, sedan, gsi, vectra sedan and 5 door, commodore (from executive to SS), statesman/caprice, zafira, frontera, jackaroo, cruzer from next year... and then you have the commercial vehicles! they cover all basis...
what has ford got? let's see...
mini segment: ka
small segment: ???
small sports: ??? (lets face it, it sells!)
small-medium: ??? (same, it sells)
small 4wd: ???
medium 4wd: escape
large 4wd: escape
people movers (any): ???
performance: xr series/t series
upper performance: ??? (GTS competitor)
now, looking at that list i would say that ford is trying to market itself as the boring car company! and i won't take that crap that ford doesn't have the money to change this. this has been going on for years! advertising does nothing for me, except inform me of a new product, but most people are not like that! i'll dare to say that people are stupid! easily brainwashed! hell, look at the following holden has got! they have a so-so product but they market it well! this has to change or ford marketing/advertising will kill ford australia as we know it today.