Ford Marketing Department (How Can We Help ?)
After noticing the mixed results from the Marketing department over the last few years, or as we at home call them the dumb department.
Along with those that decide what options and models are available
eg, no model to match the SV8, a hot version of the 5.4 SOHC 235 kw?
No tremtec 5 speed in the Turbo, let alone a 6 speed for the XR8 or GT.
Or why there is no 300kw plus version of the Boss engine to match the GenIII.
But back to the point, what suggestions could we pass on to uncle Geoff to help market the Focus, Explorer and of course the fantastic BA range ?
EG "XR8 Pure Multicam muscle, 260killowats of pure joy with walls of torque from idle and a V8 note you drive around the block again and again just to hear "
"With race bred suspension the car magazines rave about, massive brakes to pull you up and looks that intimidate the others into pushrod oblivion, the new BA XR8 is V8 heaven on 4 wheels, welcome to Australia's first true Multicam 4 door V8 muscle car"
Or Ford Focus.
1st, Make the Turbo (AWD version as well) available
2nd, Make ads showing how fantastic the range handles, brakes & steers
3rd, Highhlight the rally bred connection between the Turbo and the rst of the range
4th, Push the Turbo, people will buy the cheaper models, but have themselves on that thier cheaper one is still related so it's ok
Here are just a couple of quick ideas, what do the rest of you have to suggest ?