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Old 07-04-2002, 01:50   #1 (permalink)
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Ford mechandising...?

I don't really want to have a moaning session about Ford but this is one area that I think requires a bit more attention.

I mean, has anyone looked at how much stuff Holden has to sell and how they sell it and then looked at how much Ford has to sell and how they sell it?

There is quite a difference here in NZ. Its quite frustrating really. Go to Holden and all their stuff is lid out in neat display units and lots of stuff to sell. Lots of T-shirts, jackets, glasses, car care products, miniature cars....etc, etc.

Ford by comparison just doesn't seem to have the same flair or range of stuff. I don't know about you guys but I want to buy Ford stuff...lots of it but their range is rather limited. I feel frustrated....!!

I would say merchandising is one of the ways that gets a company's name out there in the market place. The more stuff you sell, the more your image is out there for people to see.

What do you guys and gals think?
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Old 07-04-2002, 01:59   #2 (permalink)
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I agree, the Holden stuff is a lot better done and is more popular.

Also, I don't mean to sound too povo, but some of the 00Motorpsort gear is very expensive!
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Old 07-04-2002, 02:14   #3 (permalink)
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Re: Ford mechandising...?

Quote:
Originally posted by XR8 Couple
I don't really want to have a moaning session about Ford but this is one area that I think requires a bit more attention.

Ford by comparison just doesn't seem to have the same flair or range of stuff. I don't know about you guys but I want to buy Ford stuff...lots of it but their range is rather limited. I feel frustrated....!!

I would say merchandising is one of the ways that gets a company's name out there in the market place. The more stuff you sell, the more your image is out there for people to see.

What do you guys and gals think?
Yeah I totally agree, and why not some Girlie's clothing instead of Uni-Sex clothing, I mean we females are a totally different shape in case none of you Merchandising People out there have noticed!!!!! Come on Ford come to the party or Holden (horrors!!!!!) will leave you behind as far as all the merchandise is concerned....How about some sleeveless vests with Tickford Wings or XR6/XR8 insignia on them, different colours would be appreciated too, plus get rid of all the *junky* logos, they look tacky!! Ford you have style so stick to it in your clothingt etc...
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Old 07-04-2002, 03:00   #4 (permalink)
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Yeh i must say.. i get sick in the stomach seeing all these guys in HSV wear (jackets and caps mainly)...

Its a rare occasion seeing people wearing Ford gear (outside my circle of friends anyways)..

I've been wanting to purchase a Ford-related jacket for quite some time now. I must say the 00motorsport jacket is a lil bit too expensive for me too ($265).

BRING ON THE MERCHANDISE FORD!! .. i know u got something up your selves GP.

We, young'ns need FLASHY clothing to show our true colours!!!
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Old 07-04-2002, 03:31   #5 (permalink)
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I spent at least an hour going around the stalls at the v8 eastern creek event this year. I already have a couple of shirts and thought I also might get a jacket. Noooooooooooo - the prices I thought were too high and the quality/look not quite upto scratch. I think Lowndes 00 team should have chosen a different colour as I do not particularly like wearing the black/grey items they sell. HSV items look very smart - much better then anything else - can wear them anywhere.
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Old 07-04-2002, 04:48   #6 (permalink)
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Re: Re: Ford mechandising...?

Quote:
Originally posted by Babs
Yeah I totally agree, and why not some Girlie's clothing instead of Uni-Sex clothing, I mean we females are a totally different shape in case none of you Merchandising People out there have noticed!!!!!
We stock quite a wide range of female gear at the Discovery Centre. I am often found scanning the catalogues for girly stuff and ordering it in in my size in case it looks good in the flesh and I decide to buy it.

I have actually found there are a large variety of products available. But then again I probably have more opportunity than others to get a look at the whole range.

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Old 07-04-2002, 07:27   #7 (permalink)
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agree. i have mentioned this before, but some people seem to be content with what we are offered. no 'xr' gear. some 'xr8' gear, nothing close to what holden / hsv have. why not sell this stuff in the dealers?more people walking through the yard means more people passing by the cars.

i would love to get my hands on some nice stuff. oh well, if you promise there is some gear at the disco ctr, will look forward to seeing it in august. if it is good enough, then me spend $$$

if you want to see how marketing should be done, go to

www.arsenal.co.uk

there is nothing you cant buy. and i have lots of it
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Old 07-04-2002, 17:51   #8 (permalink)
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Re: Re: Re: Ford mechandising...?

Quote:
Originally posted by Discovery
I have actually found there are a large variety of products available. But then again I probably have more opportunity than others to get a look at the whole range.


Is there an online site with all the products online?
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Old 07-04-2002, 18:38   #9 (permalink)
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Re: Re: Re: Re: Ford mechandising...?

Quote:
Originally posted by laminge



Is there an online site with all the products online?
:fairy There is here in New Zealand
www.fordmerchandise.co.nz and it's only avaliable to NZ residents gawd knows why, are they trying to stop overseas visitors from buying the stuff?. And talking about the stuff it's the same old things, nothing new, the only place that seems to have different stuff is a wee shop in the Queensgate mall in Lower Hutt, Wellington and even they, I think are limited to what they can sell with the Ford Logo and it is produced by Ford too, and much to our dismay they have heaps of Holden stuff now is this shop, even a Holden Clock!!!!!!!!

Wonder if it's worth while emailing Ford and telling them that their merchandising needs updating and better promoting, I think here in Wellington that we have to go to Mazda to see all the Ford merchandise, not to sure on that though....
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Old 07-04-2002, 19:26   #10 (permalink)
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this was a topic that was under discussion some time ago in the company but it's been put on the backburner (for now) because of the effort that's going into barra and focus launch (i think ford's main aim for now is to release barra in front of vy). and most of the effort in merchandising is kind of at the luxury of the individual dealers. but a common 'dna' is still in the pipeworks. as to when it'll come to fruition, only time will tell i guess.
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