I don't really want to have a moaning session about Ford but this is one area that I think requires a bit more attention.
I mean, has anyone looked at how much stuff Holden has to sell and how they sell it and then looked at how much Ford has to sell and how they sell it?
There is quite a difference here in NZ. Its quite frustrating really. Go to Holden and all their stuff is lid out in neat display units and lots of stuff to sell. Lots of T-shirts, jackets, glasses, car care products, miniature cars....etc, etc.
Ford by comparison just doesn't seem to have the same flair or range of stuff. I don't know about you guys but I want to buy Ford stuff...lots of it but their range is rather limited. I feel frustrated....!!
I would say merchandising is one of the ways that gets a company's name out there in the market place. The more stuff you sell, the more your image is out there for people to see.
What do you guys and gals think?
Diehard AU Series fan