This just in from the wire...
Ford Focus ST170 - Ford's Rugby Focus
06/06/2003 09:25 AM - By Richard Bosselman
Ford's New Zealand operation has said balls to being first in the world to celebrate the brand's centenary in motor vehicle production this month .... rugby balls, that is.
In a uniquely Kiwi promotion, Ford NZ will stage two events at the company's head office in Manukau on June 15.
One of the events, claimed as being an innovative world first promotion, will see a lucky Ford driver win a Focus. There's a catch ... literally.
Eligibility requires the person to drives a Ford to the Plunket Ave office and then catch one of 50 numbered rugby balls is eligible to enter.
The balls will be distributed by celebrities into the crowd after 11pm that night, and a prize draw will be made just before midnight. The winner must then take the judges to their Ford and start the vehicle, to prove that it is theirs.
The promotion will be the first anywhere in the world to celebrate Ford's second century, marketing manager Graeme Whickman (Auckland) said. "The Focus prize will be drawn at 12.01am, making the winner a world first for Ford."
Earlier that day, Ford NZ will also host a Ford car display. All Ford owners are invited to bring their cars to the event, to become part of the centennial display.
Variety - The Children's Charity, will benefit, as Ford NZ says it will donate $5 for every car on display to the organisation.
There will also be a selection of latest Ford product, including the HiRide concept ute from Australia and a stunning new Ford Performance Vehicle (FPV) GT and GT-P.
Meanwhile, the company is also on a high having topped new car sales for May.
Ford claimed 1128 new car registrations, followed by General Motors' Holden with 1025 new cars.
In total, new car registrations totalled 5560, up 10.7 percent from the same month last year, the Land Transport Safety Authority said.
Used car registrations totalled 14,194 last month, 22.2 percent ahead of a year ago while new commercial vehicle registrations during the month were 1738, up 18 percent from the 1473 recorded a month earlier, and down 2.9 percent on May last year.
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