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Old 03-14-2002, 19:08   #1 (permalink)
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Ford Part Price Madness

Ok, we all know Ford, like all car manufacturers, charge a premium for their original parts. That's not my beef. I understand spare parts is a profitable part of the business that helps their bottom line.

My beef is the pricing strategy for various bits you can buy.

I went to my dealer, Sinclair Ford, to order boot-lid trim (moulded carpet, affixed with clips to the inside of the boot) and the trim found under the parcel shelf in T-Series car where Premium sound was standard. I have Premium Sound also, and thought the carpet would help neaten up the boot (which I now know is a judgable item at some shows, including the Tickford Day.)

The boot-lid trim? $45. I actually thought that was cheap!
Under parcel shelf trim? $345!! :dead: :dead:

Please tell me how they justify $300 difference for a part with half the carpet, other than 'it's a T-Series part'. :crazy1:
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Old 03-14-2002, 19:25   #2 (permalink)
 
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Even with the bootlid trim that is 10 dollars more than I paid for it!
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Old 03-14-2002, 19:30   #3 (permalink)
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Me thinks Venom XR is getting ripped off.:dead: :crazy1:
Sounds about right for a dealer though (getting ripped off not the price).
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Old 03-14-2002, 19:43   #4 (permalink)
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Re: Ford Part Price Madness

Quote:
Originally posted by Venom XR
Ok, we all know Ford, like all car manufacturers, charge a premium for their original parts. That's not my beef. I understand spare parts is a profitable part of the business that helps their bottom line.

My beef is the pricing strategy for various bits you can buy.

I went to my dealer, Sinclair Ford, to order boot-lid trim (moulded carpet, affixed with clips to the inside of the boot) and the trim found under the parcel shelf in T-Series car where Premium sound was standard. I have Premium Sound also, and thought the carpet would help neaten up the boot (which I now know is a judgable item at some shows, including the Tickford Day.)

The boot-lid trim? $45. I actually thought that was cheap!
Under parcel shelf trim? $345!! :dead: :dead:

Please tell me how they justify $300 difference for a part with half the carpet, other than 'it's a T-Series part'. :crazy1:
Yeah, Ford Dealers charge lots more for so-called T-Series parts because they want to keep the T-Series exclusivity. Its sort of like the people who put Monaro rear lights on thier sedans. I think Ford what to discourage this to an extent so that is why the charge ridiculous prices for T-series parts. I found this out when I asked my dealer the priced for the XR8 17" wheel and the T-series 17" wheel. the difference was something like $300-$400 per wheel!!!!
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Old 03-14-2002, 19:46   #5 (permalink)
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Venom... I think when they work out the pricing, they use a random number generator...

or maybe thats a little too high tech?? maybe they just pull a number out of a hat?
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Old 03-14-2002, 19:58   #6 (permalink)
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Re: Re: Ford Part Price Madness

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Originally posted by marine1
Yeah, Ford Dealers charge lots more for so-called T-Series parts because they want to keep the T-Series exclusivity.
Why on earth would they want to make this particular part exclusive?? Only Premium Sound owners would want to buy it, and it's only a bit of molded carpet!
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Old 03-14-2002, 20:15   #7 (permalink)
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That's strange for Ford, I've always found that their spare parts are quite well priced.

Have you asked around other dealers?

I'll have a word to you at OZCAP on Sunday and give you the name of a guy that will be able to get you a discount.
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Old 03-14-2002, 20:22   #8 (permalink)
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Re: Re: Re: Ford Part Price Madness

Quote:
Originally posted by Venom XR


Why on earth would they want to make this particular part exclusive?? Only Premium Sound owners would want to buy it, and it's only a bit of molded carpet!
That's what I was told by my Dealer. Maybe ask your dealer to see if this is the case??
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Old 03-14-2002, 20:44   #9 (permalink)
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Yeah, its the case with any Ghia, Tickford stuff.
Eg Standard EF Fairmont Grill, $48
NL Fairlane by tickford Grill, $480

Padded Armrests from Fairlane $200
Cost to get them made up $20

Woodgrain shift cover from EL Ghia $480
Standard Shift cover $28

Need I continue !!!!!

I must admit though, there is some need for exclusivity, as we dont want fake T Series, XR's, or Ghia's running around the place now do we !!!!:s6:
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Old 03-14-2002, 20:52   #10 (permalink)
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Just a couple of points -

1. There is a significant difference in the ROH & Speedline manufactured wheels that Ford buys.

2. This country has some fairly tough rules on motor manufacturers related to Spare parts inventories. One of the side effects of this is the need to keep reasonable quantities of parts that no-one is ever likely to want that will end up on a tip one day because they are taking up valuable warehouse space.

3. Volume (in a small country) plays a major role - if things are ordered from their respective manufacturers in small volumes then a premium will be paid to amortise the costs of tooling etc.

Consequently the worst part to buy is a low volume, very rarely bought one as it will cop the double whammy mentioned in points 2 & 3. I wouldn't be absolutely sure but it would be a fair bet that the Premium sound trim falls into the category.
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