Ford Slaps Brand Enthusiasts, Returns Love With Legal Punch
While brands certainly don't want people using their products, logos and other related imagery to create products of their, own, the hammer that Ford legal dropped on the Black Mustang Club
seems a bit heavy handed. Recently the club created a calendar which contained images of club members' cars photographed by the members themselves. Ford didn't take kindly to this and asked CafePress, the service the group had chosen to print the calendars, to kill the project claiming all the images in the calendar are the property of Ford...including the Black Mustang Club logo
It's understandable that a brand would and should do everything it can to protect itself from any kind of potential negative effect but to attack a group of people who, clearly, love the product in question simply for showing their love of that product is, well, idiotic and more harmful to the brand had they done nothing at all.
BMC Owner Lisa commented to group members, "I'm sorry, but at this point we will not be producing the 2008 BMC Calendar, featuring our 2007 Members of the Month, solely due to Ford Motor Company's claim that they own all rights to the photos you take of your car. I hope to resolve this soon, and be able to provide the calendar and other BMC merchandise that you guys want and deserve!"
We hope this can be resolved as well. It's one thing to protect your brand from being harmfully tarnished. It's another to shoot down the very people who love your product the most.Wake up and smell the CGM, Ford.
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Ford's been hammering on clubs, magazines and even Mustang specific parts vendors for two years. Where the heck will the classic Mustang market go if they squash the venders and enthusiast magazines...??? And the classic Mustang market is a big part of the new Mustang.
And now the actual owners, I am sorry but my next car will be a GM (Camaro) FORD has gone too far.... Pictures of my car is Ford Brand Property!! GM would never do this to their loyal customers and Fans. If this is true, I am no longer a Ford owner.