as the new south wales state manager for my company, sponsorship works a little bit like this.
SENARIO 1 Basic
There is an offer from company A to company B to have company A's name plastered on something.
company B replies with terms and conditions, depending on wether money and or product is at stake. This dictates size of sponsorship, how much space it will take up and where the space shall be.
In the case of motor racing, the front, back and sides of the car are the most sought after...why.....simple, thats what you look at when you veiw the race. Negotiations are then taken up with television stations and radio networks to ensure that company A's product or name of product is seen or heard on average at least 50 times per race. The bigger the space the bigger the price, the better the advertising that is generated by television or radio.
Guess what, you ALSO help pay for this through your ticket purchases when you enter Eastern Creek. Sorta makes you feel good inside, knowing you just helped HRT, ay guy's