"Mr Dankesreither is the manager, product concept synthesis, at Holden Innovation. Essentially that means his group, which includes statisticians, economists and psychologists, is meant to model society's shape beyond 2015 and what our transportation needs will be. Models will also be developed to apply to export markets."
Good news for ford. Holden are now using some of the most useless people in history to design cars. Heres a joke a statistician, a economist and a psychologist meet in the street and announce they will build a car.. Harsh hmmm... But really what the hell are these people going to contribute..
The article is amazing and must have been base of some properganda material Holden sent out.. someones been using a thesaurus.. its filled it excessive jargon relating to what they are doing..
Not only that Holden seem to be so full of cash the are prepared to blow massive dollars on statisticians, economists and psychologists.. and will only get any return or proof of idea in 15-20 years time..
No doubt there is a need for more forward thinking and strategy, instead of just evolving a product each cycle. But I think this seems like a big waste of time. Not only that but its claimed as pioneering research by what kind of research??
"What we are proposing to do has never been done before - certainly not in GM - and we can't see any evidence of it anywhere else in our internet research"
Internet research? What did they search it with? Google? I know as a professional scientist, I couldn't use "internet research" as proof my work is unique..
Infact Im sure its not unique.. Im pretty sure the Bureau of statstistics do this kind of thing day in day out for the government and the public as well as provide information for the private sector..