Holden most recognisable name
From The Australian
Holden most recognisable name
By Michael McGuire, Sport business
11feb02
CAR maker Holden is the most recognised sponsor of golf in Australia, despite an acrimonious split with Greg Norman last year and the dumping of its sponsorship of the golfer's eponymously-named tournament.
International group Sports Marketing Surveys (SMS) ranked Holden ahead of beer maker Heineken, ANZ Bank and Norman's new sponsor Toyota.
Other companies to make the top 10 were car company Ford, electronics group Canon, mobile phone manufacturer Ericsson, distiller Johnnie Walker, US car maker Buick and watchmaker Rolex.
SMS conducted its survey with the United States' National Golf Foundation, interviewing 3500 grassroots golfers in the US, the UK and Australia to gauge their recognition of non-golf companies associated with the sport. The survey found a common theme.
"In each of the three markets automotive manufacturers came out on top, well ahead of their nearest rivals," SMS said.
In the US, Buick, which sponsors the world's best golfer Tiger Woods, was named No.1 followed by rival car maker Cadillac and phone company AT&T.
The top 10 was rounded out by Kemper Insurance, Shell Oil, consulting group Accenture, car maker Honda, American Express, Nabisco, Hartford Insurance and Mastercard.
In the UK, Volvo was top of the pile, followed by cereal company Weetabix and cigarette maker Alfred Dunhill. Others to make the list were Ford, Johnnie Walker, Rolex, telco Vodafone, beer brand Murphy's, car maker Mercedes and Accenture.
Norman and Holden split last year after a seven-year partnership which saw the golfer endorse Statesman cars.
Holden then dumped its sponsorship of the Greg Norman International, moving its money to sponsor the Australian Open.
It also sponsors the Holden Scramble, a team golf game which attracts about 50,000 players a year from around Australia.
Signed last May, Norman's deal with Toyota is rumoured to be worth $10 million over three years.
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You know, somebody actually complimented me on my driving today. They left a little note on the windscreen. It said, 'Parking Fine.'So that was nice.
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