there is more to it than poor advertising. without having seen the ad, i would ask the position, the size, colouring, appeal etc.
further, holden have a more complete range than ford.
barina v ka...no contest (the ka is not a bad looker, but woefully underpowered by an engine that is 40 years old)
astra v laser...a great looker versus something so bland toyota would be proud. add theconvertible to the range (what a looker that is!!!) and laser is kicked off the park.
vectra v mondeo...again, the vectra is the better looker and by a long shot too. sad really cos the mondeo is a very mnice car to drive. ours was just unreliable.
falcon v commodore...a sales and styling disaster for ford. the xr is a huge improvement. further ford have been continually chasing holden in the power game.
add to this the fact that ford ran without a v8 for 10 years and thus lost a lot of potential nuyers in that period.
also, as mentioned on another post, fords merchandising is non existent, whereas i can get just about anything for holden (except condoms...would be appropriate as every holden seems to have a prick inside:oo1: ).
there is so much that ford have to claw back, it isnt funny. barra should help, focus would enavle ford to go head to head with a euro car, and a nuch better one at thta, and the mondeo would also add to the arsenal. with barra, mondeo would be less likely to take sales from falcon.
ooh, and the ability to buy a bloody XR t-shirt would help.
You wash your car like it was your firstborn child, you tend to its needs like it was your own body, you protect it like it's your family, then you drive it like you stole it.
Weapons of rice destruction
2002 Ford Falcon AU3 XR6
1985 Ford Sierra XR4i
1980 Ford Escort RS2000