Another option is using some weird font and just writing eafalcon.com in lowercase. As soon as it gets too complicated, it is difficult to read at a distance (due to inevitably smaller text size).
This is timely, because as soon as a logo is in place, I am interested in researching T-shirts as the next step.
Here are some samples:
(don't laugh - I did my best)
HaveEcomm (the people who deal with online credit card transactions)
Note that a clean and simple appearance is mandatory, and ideally something that would integrate (colour and shape wise) with the current layout of the site.
As a last resort, we'll just vote on a font.