This site http://homepages.ihug.com.au/~fulton/ATW/ltd.htm says
"For many industry observers those initials came to suggest "limited edition". But when Ford Australia was ready to develop its own homegrown long-wheelbase luxury car LTD was the obvious name to adopt, combining as it did that literal meaning of "Lincoln Type Design" and the implication of being an exclusive model, produced in limited numbers for a discerning clientele. "
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