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View Poll Results: Which would you prefer? (You must select one)
Being boiled in oil? 5 20.00%
Two years on a desert island with Derryn Hinch? 9 36.00%
Being dipped in honey and staked to an ant-hill? 1 4.00%
Reliving the worst day of your life over and over? 1 4.00%
Being neutered and thrown into the change room at a Supermodel convention (males only)? 9 36.00%
Voters: 25. You may not vote on this poll

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Old 05-15-2002, 00:42   #1 (permalink)
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Market research

Market Research Sample

Hypothetically, this may well be where Ford market research comes unstuck. Having recently experienced some, I have the sneaky suspicion that the scenario posted above is not dissimilar to the sort of research that got us the AU Forte front end - which to be kind "polarised" public opinion. (You basically either loved it or hated it on sight - mostly the latter).

See - if you show people three pictures which are all ugly but force them to make a decision and then ONLY report the raw numbers rather than the commentary you have this sort of scenario:

Researcher: Please indicate which of the three pictures you prefer.

Particapants: Shit they are all ugly as a run over wombat but Picture B is marginally less so.

Research Report: 98% of respondents indicated a strong preference for Design B.

Research Client: Thanks we'll build B then.

Of course this is only a hypothetical - it could just have been that the survey focus group was made up of people who were blind, stupid, thick or architects, Who knows!
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Old 05-15-2002, 00:51   #2 (permalink)
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I voted Option 1 (being boiled in oil)

My reason for this is because this would be over quicker than any of the other options.
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Old 05-15-2002, 01:10   #3 (permalink)
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interesting theory russel... AU2 and AU3 models were very nice lookins car, if only the AU2 had been realeased first then maybe the AU models would not have such a bad name
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Old 05-15-2002, 02:16   #4 (permalink)
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Who's Derryn Hinch?
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Old 05-15-2002, 03:12   #5 (permalink)
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Quote:
Who's Derryn Hinch?
bugger! i typed a huge, very funny reply, and hit a key and lost the lot.


you dont want to know!
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Old 05-15-2002, 03:59   #6 (permalink)
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Quote:
Originally posted by rsgerry


bugger! i typed a huge, very funny reply, and hit a key and lost the lot.


you dont want to know!
Don't ya hate when that happens :dead:
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Old 05-15-2002, 04:10   #7 (permalink)
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I voted 5; If in neutered, my sexual drive would be very low anyhow. I could appreciate the look (and the touch) without getting too fussed about not having a poke. But if the situation was that I had a chastity belt on (or some other way of not having access to the wedding tackle) whilst being thrown into a room full of naked supermodels (and whilst in the possession of natural sex-drive), I'd rather burn in oil. Wanting to screw, and not being able to would hurt.


Ford Fanatic: You don't know who Derryn Hinch is???? He's one of your mob!!!!
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Old 05-15-2002, 05:14   #8 (permalink)
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Had to vote Derryn Hynch......I could out talk him...& he would run away & I would be left alone
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Old 05-15-2002, 06:18   #9 (permalink)
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I voted for none of the above.. If this is a reflection on how Ford does it's market research then God help us!

I'm sure all is good though..
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Old 05-15-2002, 06:20   #10 (permalink)
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Was that an option???
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