Join Date: Aug 2002
Location: The drivers seat
Marketing (or the lack of)
I know this kind of topic has been asked before but after discussions this morning with a friend I had to ask this question.
Why hasn't Ford advertised about winning the best family car and best sports car under $57,000? IMO they should be shouting from the roof tops about winning these awards. Even if it is only a scrolling text across the bottom of their current adverts for the Falcon.
I cannot belive that after the so succesful secrets campain that it has not been backed up by a "see, we told you it was good" type campain. I saw a 30 sec story on the news and that is it.
For an idea, now that Mark Webber is driving for Jag, they should have him here advertising for Ford, who owns them, saying that the XR6T is the best. Also, the rumour is that Minardi is going to Ford Cosworth power next year. You could get Paul Stoddart selling the Futura, another opportunity for cross promotion here in Australia.
So what do you think. Am I being to harsh and they don't need to advertise the fact because everyone knows or am I correct?
The reason few people are agreeable in conversation is that each is thinking more about what he intends to say than what the others are saying and we never listen when we are eager to speak.
Ford Focus: The car that flies :s6: