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Old 08-12-2004, 06:11   #1 (permalink)
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Mitsubishi ad breaches voluntary car industry advertising code.

http://www.theaustralian.news.com.au...5E1702,00.html

Protest over car ad

August 12, 2004

A TELEVISION advertising campaign for Mitsubishi has raised the ire of Australia's advertising watchdog and could be ordered off the air.

The campaign features an all-wheel drive Mitsubishi Magna racing two other cars down a dirt road and was produced by the Clemenger advertising agency which won the $45 million Mitsubishi contract earlier this year.

The Advertising Standards Board found the ad breached the voluntary car industry advertising code in its depiction of motor sport in advertising.

The board subsequently gave Mitsubishi five days to respond to the determination or face the prospect of having the ad ordered off the air.

Mitsubishi spokesman Charles Iles said today the company was only notified of the board's ruling late yesterday and was still considering its response.

"We need to consider what (is) the problem the board says it has with the advert and then work out what we do next," Mr Iles said.

With no appeal process, he said the company had basically two options, modify the ad or withdraw it from broadcast.
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Old 08-12-2004, 06:14   #2 (permalink)
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Re: Mitsubishi ad breaches voluntary car industry advertising code.

Yeah i heard about that.... They havent withdrawn or modified yet, was just on then
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Old 08-12-2004, 06:16   #3 (permalink)
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Re: Mitsubishi ad breaches voluntary car industry advertising code.

I just saw the ad during The Footy Show as well
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Old 08-12-2004, 06:50   #4 (permalink)
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Re: Mitsubishi ad breaches voluntary car industry advertising code.

Its a lame commercial...the cars are in totally different categories...besides...did they factor in the the SS and XR8 would have smoked the Magna before they drifted into the bend? hehe...either way...comparing AWD against RWD just isnt Cricket
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Old 08-12-2004, 16:00   #5 (permalink)
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Re: Mitsubishi ad breaches voluntary car industry advertising code.

isnt it funny that the ba beats the magna to the corner yet the commo is no where in sight heheheeh gotta love it
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Old 08-12-2004, 16:05   #6 (permalink)
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Re: Mitsubishi ad breaches voluntary car industry advertising code.

yaawwwwn there is nothing wrong with the Ad. It is creative thats what they are, do you think the monaro ad was realistic . I am sorry but this Advertising Standards crap is annoying.
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Old 08-12-2004, 17:18   #7 (permalink)
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Re: Mitsubishi ad breaches voluntary car industry advertising code.

According to the advertising rules, the cars are racing....so therefore it should be taken off air or modified.

Even though I think the ad is clever, taking it to Ford and Holden, according to the (stupid) laws put in place, it should be changed.
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Old 08-12-2004, 17:39   #8 (permalink)
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Re: Mitsubishi ad breaches voluntary car industry advertising code.

I didn't think you could have other brands in your ad?
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Old 08-12-2004, 18:01   #9 (permalink)
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Re: Mitsubishi ad breaches voluntary car industry advertising code.

Quote:
Originally Posted by HSV_KILLA
...hehe...either way...comparing AWD against RWD just isnt Cricket
They should have compared the AWD Magna to the Audi Quattros, VW R32....or Scooby....waitaminute.....LOL
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Old 08-12-2004, 18:02   #10 (permalink)
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Re: Mitsubishi ad breaches voluntary car industry advertising code.

Quote:
Originally Posted by Bundy-Bear
isnt it funny that the ba beats the magna to the corner yet the commo is no where in sight heheheeh gotta love it
You didn't see the Commo? You sure you didn't? Couldn't you recognise all that smoke? Must have been the commo!!!!
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