A TELEVISION advertising campaign for Mitsubishi has raised the ire of Australia's advertising watchdog and could be ordered off the air.
The campaign features an all-wheel drive Mitsubishi Magna racing two other cars down a dirt road and was produced by the Clemenger advertising agency which won the $45 million Mitsubishi contract earlier this year.
The Advertising Standards Board found the ad breached the voluntary car industry advertising code in its depiction of motor sport in advertising.
The board subsequently gave Mitsubishi five days to respond to the determination or face the prospect of having the ad ordered off the air.
Mitsubishi spokesman Charles Iles said today the company was only notified of the board's ruling late yesterday and was still considering its response.
"We need to consider what (is) the problem the board says it has with the advert and then work out what we do next," Mr Iles said.
With no appeal process, he said the company had basically two options, modify the ad or withdraw it from broadcast.
Re: Mitsubishi ad breaches voluntary car industry advertising code.
Its a lame commercial...the cars are in totally different categories...besides...did they factor in the the SS and XR8 would have smoked the Magna before they drifted into the bend? hehe...either way...comparing AWD against RWD just isnt Cricket
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