Mitsubishi ad breaches voluntary car industry advertising code. - Ford Forums - Mustang Forum, Ford Trucks, Ford Focus and Ford Cars
The Pub For General Discussion

Reply
 
LinkBack Thread Tools Display Modes
post #1 of 25 (permalink) Old 08-12-04, 07:11 AM Thread Starter
EFing Quick!
 
Beefchief's Avatar
 
Join Date: Jul 2002
Location: Adelaide
Age: 33
Posts: 1,327
Mitsubishi ad breaches voluntary car industry advertising code.

http://www.theaustralian.news.com.au...5E1702,00.html

Protest over car ad

August 12, 2004

A TELEVISION advertising campaign for Mitsubishi has raised the ire of Australia's advertising watchdog and could be ordered off the air.

The campaign features an all-wheel drive Mitsubishi Magna racing two other cars down a dirt road and was produced by the Clemenger advertising agency which won the $45 million Mitsubishi contract earlier this year.

The Advertising Standards Board found the ad breached the voluntary car industry advertising code in its depiction of motor sport in advertising.

The board subsequently gave Mitsubishi five days to respond to the determination or face the prospect of having the ad ordered off the air.

Mitsubishi spokesman Charles Iles said today the company was only notified of the board's ruling late yesterday and was still considering its response.

"We need to consider what (is) the problem the board says it has with the advert and then work out what we do next," Mr Iles said.

With no appeal process, he said the company had basically two options, modify the ad or withdraw it from broadcast.

1995 EF Futura - Crow stage 2 cam & adjustable gear, K&N cold air intake, AU XR intake snorkel, Advance stainless steel extractors, hi-flow cat converter, 2.5" pipe, 17" ROH RT shadow chrome mags, Pedders sports ryder suspension, DBA gold cross drilled/slotted rotors, lowered 1.5", camber kit, engine + starter immobiliser and microwave sensor security system.

Teh funnay is now linked here!
Beefchief is offline  
Sponsored Links
Advertisement
 
post #2 of 25 (permalink) Old 08-12-04, 07:14 AM
Registered User
 
Perana XR8's Avatar
 
Join Date: May 2002
Location: Australia
Posts: 3,492
Re: Mitsubishi ad breaches voluntary car industry advertising code.

Yeah i heard about that.... They havent withdrawn or modified yet, was just on then

Ben
Perana XR8 is offline  
post #3 of 25 (permalink) Old 08-12-04, 07:16 AM Thread Starter
EFing Quick!
 
Beefchief's Avatar
 
Join Date: Jul 2002
Location: Adelaide
Age: 33
Posts: 1,327
Re: Mitsubishi ad breaches voluntary car industry advertising code.

I just saw the ad during The Footy Show as well

1995 EF Futura - Crow stage 2 cam & adjustable gear, K&N cold air intake, AU XR intake snorkel, Advance stainless steel extractors, hi-flow cat converter, 2.5" pipe, 17" ROH RT shadow chrome mags, Pedders sports ryder suspension, DBA gold cross drilled/slotted rotors, lowered 1.5", camber kit, engine + starter immobiliser and microwave sensor security system.

Teh funnay is now linked here!
Beefchief is offline  
post #4 of 25 (permalink) Old 08-12-04, 07:50 AM
Rollcage Crash Test Dummy
 
HSV_KILLA's Avatar
 
Join Date: Jul 2002
Location: Newcastle
Age: 31
Posts: 552
Re: Mitsubishi ad breaches voluntary car industry advertising code.

Its a lame commercial...the cars are in totally different categories...besides...did they factor in the the SS and XR8 would have smoked the Magna before they drifted into the bend? hehe...either way...comparing AWD against RWD just isnt Cricket

You can not have a baby in one month by impregnating nine Women
HSV_KILLA is offline  
post #5 of 25 (permalink) Old 08-12-04, 05:00 PM
a.k.a Superoo on IRC
 
Bundy-Bear's Avatar
 
Join Date: Jul 2003
Location: rockingham western australia
Age: 30
Posts: 511
Re: Mitsubishi ad breaches voluntary car industry advertising code.

isnt it funny that the ba beats the magna to the corner yet the commo is no where in sight heheheeh gotta love it

Official classic shitta falcon collector
*click* xk ute, xw panelvan, xw wagon, xw ute and the xy ute I still havent got enough
Bundy-Bear is offline  
post #6 of 25 (permalink) Old 08-12-04, 05:05 PM
Just give me an excuse...
 
Night_Lurker's Avatar
 
Join Date: Oct 2002
Location: struct melbourne hallam;
Age: 35
Posts: 3,949
Re: Mitsubishi ad breaches voluntary car industry advertising code.

yaawwwwn there is nothing wrong with the Ad. It is creative thats what they are, do you think the monaro ad was realistic . I am sorry but this Advertising Standards crap is annoying.

Truly the deepest kiss one can feel, and the one most sought after, is the one you will not survive....
Night_Lurker is offline  
post #7 of 25 (permalink) Old 08-12-04, 06:18 PM
I am The Brain
 
FordHawk's Avatar
 
Join Date: Sep 2002
Location: Melbourne, Ford of Aus land
Age: 31
Posts: 3,073
Re: Mitsubishi ad breaches voluntary car industry advertising code.

According to the advertising rules, the cars are racing....so therefore it should be taken off air or modified.

Even though I think the ad is clever, taking it to Ford and Holden, according to the (stupid) laws put in place, it should be changed.

Would you like to change your name to Homer Junior? People can call you Hoju.
FordHawk is offline  
post #8 of 25 (permalink) Old 08-12-04, 06:39 PM
300+rwkw DC LTD Member
 
LTDHO's Avatar
 
Join Date: Jul 2001
Location: Melbourne, Vic
Age: 41
Posts: 1,622
Re: Mitsubishi ad breaches voluntary car industry advertising code.

I didn't think you could have other brands in your ad?

LTDHO
Power by me 360rwkw
Check out E Series Owners Club on Facebook
LTDHO is offline  
post #9 of 25 (permalink) Old 08-12-04, 07:01 PM
Team Galaxy: Mad Bastard
 
HOTDBZ's Avatar
 
Join Date: Jul 2002
Location: SPEEDCAM LAND
Posts: 2,896
Re: Mitsubishi ad breaches voluntary car industry advertising code.

Quote:
Originally Posted by HSV_KILLA
...hehe...either way...comparing AWD against RWD just isnt Cricket
They should have compared the AWD Magna to the Audi Quattros, VW R32....or Scooby....waitaminute.....LOL

theBEAST
Un-Naturally Aspirated AU XR6
Track Progress of Mods: Click Me! (Updated Regularly)
HOTDBZ is offline  
post #10 of 25 (permalink) Old 08-12-04, 07:02 PM
Team Galaxy: Mad Bastard
 
HOTDBZ's Avatar
 
Join Date: Jul 2002
Location: SPEEDCAM LAND
Posts: 2,896
Re: Mitsubishi ad breaches voluntary car industry advertising code.

Quote:
Originally Posted by Bundy-Bear
isnt it funny that the ba beats the magna to the corner yet the commo is no where in sight heheheeh gotta love it
You didn't see the Commo? You sure you didn't? Couldn't you recognise all that smoke? Must have been the commo!!!!

theBEAST
Un-Naturally Aspirated AU XR6
Track Progress of Mods: Click Me! (Updated Regularly)
HOTDBZ is offline  
Sponsored Links
Advertisement
 
Reply

  Ford Forums - Mustang Forum, Ford Trucks, Ford Focus and Ford Cars > Fordforums Community > The Pub
Gear in this thread - Powered by O'Reilly Auto Parts


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools
Show Printable Version Show Printable Version
Email this Page Email this Page
Display Modes
Linear Mode Linear Mode



Similar Threads
Thread Thread Starter Forum Replies Last Post
XR6Turbo and XR8Supercar in GranTurismo4... Aeron The Pub 52 02-24-05 10:57 AM
D-Day for Mitsubishi back2thefutura The Pub 10 05-18-04 02:43 AM
Dooms Day closer for Mitsubishi Oz... TurboDOHC The Pub 28 04-03-04 05:27 AM
Full list of cars for Gran Turismo 4 FPRXR-6 The Pub 106 12-17-03 11:46 PM
[WRC] Delecour and McRae sign with Mitsubishi! rallyman Ford Racing Across the Globe 9 10-28-01 05:52 AM

Posting Rules  
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On

 
For the best viewing experience please update your browser to Google Chrome