Beefchief

http://www.theaustralian.news.com.au...5E1702,00.html

Protest over car ad

August 12, 2004

A TELEVISION advertising campaign for Mitsubishi has raised the ire of Australia's advertising watchdog and could be ordered off the air.

The campaign features an all-wheel drive Mitsubishi Magna racing two other cars down a dirt road and was produced by the Clemenger advertising agency which won the $45 million Mitsubishi contract earlier this year.

The Advertising Standards Board found the ad breached the voluntary car industry advertising code in its depiction of motor sport in advertising.

The board subsequently gave Mitsubishi five days to respond to the determination or face the prospect of having the ad ordered off the air.

Mitsubishi spokesman Charles Iles said today the company was only notified of the board's ruling late yesterday and was still considering its response.

"We need to consider what (is) the problem the board says it has with the advert and then work out what we do next," Mr Iles said.

With no appeal process, he said the company had basically two options, modify the ad or withdraw it from broadcast.

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1995 EF Futura - Crow stage 2 cam & adjustable gear, K&N cold air intake, AU XR intake snorkel, Advance stainless steel extractors, hi-flow cat converter, 2.5" pipe, 17" ROH RT shadow chrome mags, Pedders sports ryder suspension, DBA gold cross drilled/slotted rotors, lowered 1.5", camber kit, engine + starter immobiliser and microwave sensor security system.

Teh funnay is now linked here!

Perana XR8

Yeah i heard about that.... They havent withdrawn or modified yet, was just on then

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Ben

Beefchief

I just saw the ad during The Footy Show as well

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1995 EF Futura - Crow stage 2 cam & adjustable gear, K&N cold air intake, AU XR intake snorkel, Advance stainless steel extractors, hi-flow cat converter, 2.5" pipe, 17" ROH RT shadow chrome mags, Pedders sports ryder suspension, DBA gold cross drilled/slotted rotors, lowered 1.5", camber kit, engine + starter immobiliser and microwave sensor security system.

Teh funnay is now linked here!

HSV_KILLA

Its a lame commercial...the cars are in totally different categories...besides...did they factor in the the SS and XR8 would have smoked the Magna before they drifted into the bend? hehe...either way...comparing AWD against RWD just isnt Cricket

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You can not have a baby in one month by impregnating nine Women

Bundy-Bear

isnt it funny that the ba beats the magna to the corner yet the commo is no where in sight heheheeh gotta love it

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Official classic shitta falcon collector
*click* xk ute, xw panelvan, xw wagon, xw ute and the xy ute I still havent got enough

Night_Lurker

yaawwwwn there is nothing wrong with the Ad. It is creative thats what they are, do you think the monaro ad was realistic . I am sorry but this Advertising Standards crap is annoying.

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FordHawk

According to the advertising rules, the cars are racing....so therefore it should be taken off air or modified.

Even though I think the ad is clever, taking it to Ford and Holden, according to the (stupid) laws put in place, it should be changed.

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Would you like to change your name to Homer Junior? People can call you Hoju.

LTDHO

I didn't think you could have other brands in your ad?

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HOTDBZ

They should have compared the AWD Magna to the Audi Quattros, VW R32....or Scooby....waitaminute.....LOL

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theBEAST
Un-Naturally Aspirated AU XR6
Track Progress of Mods: Click Me! (Updated Regularly)

HOTDBZ

You didn't see the Commo? You sure you didn't? Couldn't you recognise all that smoke? Must have been the commo!!!!

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theBEAST
Un-Naturally Aspirated AU XR6
Track Progress of Mods: Click Me! (Updated Regularly)