Seems like HSV invented a trend for aftermarket companies to call themselves 3 acronims ending with 'V' (for vehicles). eg. CSV, ASV. Ford only used 'Performance' as 'Special' was used already by HSV.
But that all said and done, give it time and no one will care, including myself. Let their products speak for themselves.
"Negative criticism is often more of a cry for dialogue. People just haven't had a chance to learn yet" - Chris Bangle