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Old 11-25-2002, 22:35   #1 (permalink)
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New Marketing Campaign!

Just on ch.10 news, with the BA Falcon winning Wheels car of the year Ford Oz will tomorrow launch a marketing campain.
Got a good wrap on the telly, and had that wonderful exhaust note of the turbo.

Looks like the public will get more falcon than ever, and will realise like us thats it is the best car in the land!

Roll on ford!
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Old 11-25-2002, 22:53   #2 (permalink)
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Good one rodderz! Ford should flog the arse out of this. Making the entire nation aware of the whole range of cars and not just the XR's is going to be vital. I want ads of my personal favourite the XT, and then the futura, Fairmont and ghia. Keep the momentum going FMC!
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Old 11-25-2002, 22:58   #3 (permalink)
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Quote:
Originally posted by gadgeman
I want ads of my personal favourite the XT, and then the futura, Fairmont and ghia. Keep the momentum going FMC!
A Narooma XT like the norm?

I agree...cars on the road will be good marketing in itself but marketing that really gets the non-car enthusiasts who are in the new car market aware of the new BA range.
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Old 11-26-2002, 00:32   #4 (permalink)
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Investing in V8 Supercars is like advertising. You win a race and people buy you car.
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Old 11-26-2002, 00:47   #5 (permalink)
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Agree 110% 8EHinD - But having said this it'll be bloody intresting to see what FMC Oz comes up with, and heres hoping that it flows through to NZ! - The BA ad's are on every channel all the time! - backed up by many BA's on the roads of Auckland ofcourse! - Good times boys..
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Old 11-26-2002, 04:29   #6 (permalink)
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I hope they will have some ads like the Taurus ads ford just air'd in the USA that would be great, you can really have a good look at all of the car.
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Old 11-26-2002, 05:28   #7 (permalink)
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agree that ford have now got to milk this as much as possible.

tv ads are a great start. but not just during the V8's...they have to be during the news, during the evening movie, during the high rating shows. they need ads in magazines other than wheels and motor...we need ads in BRW, boating etc...ads in the major daily newspapers.

ford need cars on the road. hell...lend me one:s5 ... ford need to be everywhere. billboards, merchandise, tv, radio the lot. total and complete saturation.

ford have dealt holden a huge body blow by winning COTY, and by building a car that has kicked the crap out of each of its respective holden competitors, now go and knock holden out completely.

i will wear my ford t-shirt to work on friday...can i get paid now?:s5
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Old 11-26-2002, 13:37   #8 (permalink)
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Quote:
Originally posted by 8EHiND
Investing in V8 Supercars is like advertising. You win a race and people buy you car.

This would explain why the AU didn't sell too well !
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Old 11-26-2002, 14:55   #9 (permalink)
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I spotted no ads in todays Daily Telegraph, anybody seen anything yet?
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Old 11-26-2002, 19:58   #10 (permalink)
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YOu guys have to realise that advertising on everything is going to cripple to the point of bankruptcy. It cost a hell of a lot to advertise on TV, even early in the morning. They already have a lot of BA Ute ads on the radio...

It doesn't need to be overboard, just enough.
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