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Old 07-20-2003, 00:35   #1 (permalink)
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Thumbs down New One tonner ad

Just wondering if anyone else has een the new Holden 1 tonner ad yet. I must admit it is a good one, however what I cant get my head around is how they can get away with showing wheelspin and footage that might make us all want to go out on the roads and drive around like its the Tooheys 1000?
Anyone seen it? Whats with the advertising double standards and what do you guys think?
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Old 07-20-2003, 00:57   #2 (permalink)
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Re: New One tonner ad

I was suprised it passed as well. Oh well, it doesn't really matter.
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Old 07-20-2003, 01:31   #3 (permalink)
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Re: New One tonner ad

Shook my head the first time I saw it. Still do.
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Old 07-20-2003, 01:40   #4 (permalink)
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Re: New One tonner ad

I think it's a great ad. It's targetting the people who have kept 1 tonners well beyond their useful life waiting for a new version.

Concept and consumer targetting is spot on!!!

Wheelspin?? Oh shock horror! I'm going to drive like a dickhead now that I've seen that. I'll have an accident and hurt myself. Then I'll sue the advertising standards bureau for subjecting me to this by not banning the ad. And on it goes...........

If they get away with a bit of wheel spinning then GOOD ON THEM!!!!
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Old 07-20-2003, 01:48   #5 (permalink)
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Re: New One tonner ad

plenty wheel spin in the nissan patrol ads lol has not made me hook up my range rover to a nissan patrol and see if i can pull it in half. i will be keeping an eye out for this ad holden would never of made another tabletop one toner ute if ford had not started makeing them
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Old 07-20-2003, 16:13   #6 (permalink)
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Re: New One tonner ad

Good ad I reckon! No need to poo-poo it because it's Holden. :s1
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Old 07-20-2003, 16:34   #7 (permalink)
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Re: New One tonner ad

Yeah, I liked it too.

Have Holden got the rights to all the great AC/DC anthems?

First Thunderstruck and now Back in Black.
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Old 07-20-2003, 16:57   #8 (permalink)
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Re: New One tonner ad

I was thinking the same thing about the music. The rock classics are getting a move on now and it's about time.
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Old 07-20-2003, 17:08   #9 (permalink)
 
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Re: New One tonner ad

Yep, great ad. Looks like the advertising ban has been thrown out the window?
The new HSV add is worse. I thought all car makers were banned from showing speed??????
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Old 07-20-2003, 17:10   #10 (permalink)
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Re: New One tonner ad

Toyota's new Corolla ad's are no different - rally car ones I mean
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