Got a call from Ford today reguarding a email I sent them ages ago (months?) about XR6 Turbo mechanicals in a Fairmont Ghia.
Apparently its not going to happen, vauge about the exact reason but the primary one he mentioned was marketing.
I argued the point for a little while saying about how much better the car would be, more competitive with the Calais, etc. I think in the end I sold him on the idea and he might try to take it up with someone else, but not gunna happen at this stage.
Shame really. Ghia Turbo would be a winner and would be diffrent enough from other models to make it work, it would also place it inline performance wise with other luxury saloons like 545, ls430, etc.
Marketing departments not knowing their arse form their elbow is not a problem - it's standard operating procedure!
__________________ Slothmobile™n. (slōthmōbēl)
Off-white EL Series II Falcon GLi Sapphire (4.0L Slothmatic™) with K&N Filtercharger, Tickford Sports Suspension, DBA Longlife Gold (front), DBA Longlife Slotted (rear) and Bendix Ultimates all round. Driven by The Slothman™.
I can see that, but XR6T + premium pack does not sit anywhere near Calais or Ghia if you actually get out of one and into another one. Seat adjustment, seat trimming, various other interior diffrence, rear armrest, bodykit, colour choice, bootlining, interior ambiance etc etc etc..
If they are so close why don't they just axe the Ghia (and the regular Fairmont) and sell the cheaper XR6 N/A and XR8 instead? Why would anyone buy the Fairmont or Ghia? Surely everyone would simply just buy XR6 if they wanted a six cylinder luxury car and a XR8 if they wanted a V8.
If Holden can see the diffrence between say SS and Calais, and sell loads of both, why can't Ford?
Seems like Ford has some serious model identity problems, Fairlane Ghia, G220, LTD, Fairmont, Fairmont Ghia.
Doesn't matter anyway really.. Calais it is. Faster, more economical, better resale, more technology, more powerful, more equipment, better features, better looking, significant upgrades over other models. You don't have to wrestle the option list with the salesman to get the right quote after 5 attempts, they would proberly have the one you want in a showroom, bingo.
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