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Now it's a mag for female petrol heads
SMH, 14 February 2002
Now it's a mag for female petrol heads
A motoring magazine has been launched to tap into a lucrative and expanding market - women.
The quarterly Carbuy Saver will aim to deliver female consumers to its advertisers through a formula of price guides, tips on buying a used car and strategies for dealing with dealers, editor Leigh Kildey said
"Buying, selling and maintaining a car remains a process aimed at men, not women."
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