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Old 02-13-2002, 14:35   #1 (permalink)
 
Join Date: Sep 2001
Location: Sydney, Oz
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Now it's a mag for female petrol heads

SMH, 14 February 2002

Now it's a mag for female petrol heads



A motoring magazine has been launched to tap into a lucrative and expanding market - women.

The quarterly Carbuy Saver will aim to deliver female consumers to its advertisers through a formula of price guides, tips on buying a used car and strategies for dealing with dealers, editor Leigh Kildey said

"Buying, selling and maintaining a car remains a process aimed at men, not women."
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