I think it's a great idea!
Might make a brain dead drunk idiot think twice before driving and taking another persons life.
I had to laugh at this comment... "Ms Schmidt said the TAC would have to undertake more market research to understand why drivers were not heeding their road safety messages."
What's to understand. You drink you pay the concequences, by loss of your licence and your car. Good stuff!
You drink and drive, your not a bloody idiot, your a f' ing idiot.