no company likes to make a loss, but when you consider the money that has been spent on barra, it isnt a problem. looking at fords entire operation, meaning assets, turnover, projected earnings, R&D expenses etc, $5mill is somthing that they can trade out of in no time.
i work for a smaller company (although still a big firm) that posted a couple of successive $100mil losses in the early nineties. it was basically the excesses of the 80's catching up with us, and we now post profits of approx $150mill.
it is important to look at everything else around the profit result, not just the $5mill in isolation. with the current ford line up, and the vehicles coming on line, i am sure geoff wouldnt be bothered by a loss like that.
You wash your car like it was your firstborn child, you tend to its needs like it was your own body, you protect it like it's your family, then you drive it like you stole it.
Weapons of rice destruction
2002 Ford Falcon AU3 XR6
1985 Ford Sierra XR4i
1980 Ford Escort RS2000