Nice article too.
FOR the first time in probably two years car producer Ford has traditional rival Holden worried.
Despite trailing badly in the sales race this year, Ford yesterday put some pressure on the market leader by unveiling its new Falcon, two months ahead of the car's official release.
It was a clear bid to steal a march on Holden, which will bring a new model Commodore to the market in September.
And Holden chairman and managing director Peter Hanenberger admitted today he was a little scared by what he saw.
"But if you aren't scared when a rival brings out a new model you would be foolish or you'd be arrogant," Mr Hanenberger said.
"Ford may have fallen behind a little but the brand still has a very strong reputation and recognition in Australia.
"And people will very quickly accept something that comes from them that is exciting and new."
However, Mr Hanenberger said Holden was not about to make any changes to the new VY Commodore which he said was also an exciting new product.
Nor would the company follow Ford's strategy of progressively releasing details of the upcoming model well ahead of the launch date, preferring instead to keep it under wraps as long as possible.
"To us a new model is like a baby," he said.
The new BA Falcon is revised significantly from the more radical AU design, which alienated many Ford buyers.
It also features higher equipment levels and a new V6 engine